One Million Cord Tacos: This is Ground’s Original Organizer Celebrates a Milestone
If you’ve followed Science Media Co-founder Mike Macadaan’s swift transformation into the Founder/CEO of much-watched DTLA leather accessories company This is Ground, you know the quick-on-its-toes company makes worldwide business growth look like a fun afternoon jaunt.
The Cord Taco — a circular fold of high-quality leather that snaps together to keep a length of cord, like a charger or headphones, from unseemly tangles — has officially hit the one million sold mark. At a time when This is Ground’s bigger, more complex pieces inspire their own cult followings, it’s a fine moment to celebrate their first-ever product.
From tidying up cords, to sharing a table with some elite friends, here’s a look at the exciting life of one million This is Ground Cord Tacos:
Feet of cord wrangled: 3.5 Million
Leather hides: 2.5K
Countries flying the Cord Taco flag: 100+, on every continent except Antarctica (but one can’t be sure!)
Manufacturing hours: over 20,000
Cord Taco Revenue: Over 3 million US Dollars.
Custom designs: 100+, including Bill Murray’s head
Cord Tacos That Have Gone to Space: none, SO FAR!
Collaborators of Note:
Most Hospitable: Omni Hotels
Handiest at Bubble Wrap: Shyp
Quickest to Disappear: Snapchat
Spiciest: Taco Bell
Smartest: Duke University
Tallest: LA Lakers/Golden State Warriors (it’s a tie)
Most Entertaining: AMC
Most Enlightening: General Assembly
Most Used to Play Music: MTV
Best At Saving Stuff: Dropbox
Richest: MasterCard
Easiest to Work With: Squarespace
Most Connected: Citrix
Most Stylish: Details
Blast from the Past: Clashist
Best Mover: True Car
Most Fabulous: Logo TV
Friendliest: Facebook
MVP: Lebron James
Things organized: USBs, earbuds, electrical cords, pencils, pens, chopsticks, scissors, nail clippers (ew!), green beans, candy necklaces, tomato, radio wire, fingers, gamer cables, eyeliner, fishing line, glasses, nefariously waxed mustaches, hunting wire, candy cane spoons, scrolls, doggie poop bags, vape pens, taquitos, human hair, David Bowie, bouquets of flowers, secret notes, menus at a wedding, rings at a wedding, hearts made of paper, hearts made of wire, receipts, ideas, messes we could never imagine.
To celebrate this milestone, This is Ground has crafted a small batch of Rainbow Cord Tacos. Snag one while they last.
