Andy ThorneIs website user research necessary?You might know your website inside out, but do your visitors feel the same? Don’t assume you know what your potential customers need from…Jan 28, 2020Jan 28, 2020
Andy ThorneHow Starbucks Used Perceived Value and Transformed Coffee into a $100 Billion IndustryPerceived Value — as consumers, we choose one product over another based on the things we personally value, ranging from the product’s…Aug 24, 2018Aug 24, 2018
Andy ThorneWhat We Win or Lose by Changing our Brand Name……The 5 Step Process to Find Out.Jun 29, 2018Jun 29, 2018
Andy ThorneWhy Design Should Help Readers Avoid Reading?As Ellen Lupton said in her book ‘Thinking With Type’ “One of design’s most humane functions is, in actuality, to help readers avoid…Jun 28, 2018Jun 28, 2018
Andy ThorneWhat 2 Elements of Cognitive Psychology Help you 10x Your Designs?What’s Cognitive Psychology?Jun 26, 2018Jun 26, 2018
Andy ThorneinYousers‘Click Here’ The Road To Nowhere. Why No One’s Clicking Your Links in 2018Are you still asking your users to ‘Click Here’ in 2018? No wonder your users aren’t getting to the thing you want them to.Jun 25, 2018Jun 25, 2018
Andy ThorneinDesign Can…Exploring what design can…The following story has been adapted from a presentation I did one Wednesday evening in May in front of a group of design professionals at…Jun 18, 2018Jun 18, 2018
Andy ThorneHow to Combine Your UX Design Process with Pirate Metrics to Increase Ecommerce SalesTo convert website traffic into sales its important to have a framework in order that you have a UX design process to gain and retain more…Dec 7, 2017Dec 7, 2017
Andy ThorneAn Introduction to Usability and UX (User Experience)Over the next few weeks, I’ll be aiming to acquaint you with the basics of UX (user experience), covering everything from research to…Jul 18, 2017Jul 18, 2017
Andy ThorneA Beginner’s Guide to UX — The Fundamentals of User ExperienceSummary: Find out how to use UX (user experience) improves your website and understand how you can start applying good UX practices today…Dec 15, 2016Dec 15, 2016