Andy Thorne – Medium

Andy Thorne

Andy Thorne

Is website user research necessary?

You might know your website inside out, but do your visitors feel the same? Don’t assume you know what your potential customers need from…

Jan 28, 2020

Is website user research necessary?

Jan 28, 2020

Andy Thorne

How Starbucks Used Perceived Value and Transformed Coffee into a $100 Billion Industry

Perceived Value — as consumers, we choose one product over another based on the things we personally value, ranging from the product’s…

Aug 24, 2018

How Starbucks Used Perceived Value and Transformed Coffee into a $100 Billion Industry

Aug 24, 2018

Andy Thorne

What We Win or Lose by Changing our Brand Name…

…The 5 Step Process to Find Out.

Jun 29, 2018

Jun 29, 2018

Andy Thorne

Why Design Should Help Readers Avoid Reading?

As Ellen Lupton said in her book ‘Thinking With Type’ “One of design’s most humane functions is, in actuality, to help readers avoid…

Jun 28, 2018

Why Design Should Help Readers Avoid Reading?

Jun 28, 2018

Andy Thorne

What 2 Elements of Cognitive Psychology Help you 10x Your Designs?

What’s Cognitive Psychology?

Jun 26, 2018

What 2 Elements of Cognitive Psychology Help you 10x Your Designs?

Jun 26, 2018

Andy Thorne
in
Yousers

‘Click Here’ The Road To Nowhere. Why No One’s Clicking Your Links in 2018

Are you still asking your users to ‘Click Here’ in 2018? No wonder your users aren’t getting to the thing you want them to.

Jun 25, 2018

‘Click Here’ The Road To Nowhere. Why No One’s Clicking Your Links in 2018

Jun 25, 2018

Andy Thorne
in
Design Can…

Exploring what design can…

The following story has been adapted from a presentation I did one Wednesday evening in May in front of a group of design professionals at…

Jun 18, 2018

Exploring what design can…

Jun 18, 2018

Andy Thorne

How to Combine Your UX Design Process with Pirate Metrics to Increase Ecommerce Sales

To convert website traffic into sales its important to have a framework in order that you have a UX design process to gain and retain more…

Dec 7, 2017

How to Combine Your UX Design Process with Pirate Metrics to Increase Ecommerce Sales

Dec 7, 2017

Andy Thorne

An Introduction to Usability and UX (User Experience)

Over the next few weeks, I’ll be aiming to acquaint you with the basics of UX (user experience), covering everything from research to…

Jul 18, 2017

An Introduction to Usability and UX (User Experience)

Jul 18, 2017

Andy Thorne

A Beginner’s Guide to UX — The Fundamentals of User Experience

Summary: Find out how to use UX (user experience) improves your website and understand how you can start applying good UX practices today…

Dec 15, 2016

A Beginner’s Guide to UX — The Fundamentals of User Experience

Dec 15, 2016

Andy Thorne

Andy Thorne

Designer / Pixel Obsesser (is that a word? It is now). Director at Cheltenham Design Festival. Founder of Digital Agency, Factory Pattern.

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