Tinashe HwandeWhat You Don’t Know Will Kill You(r Brand)What if I told you that quality had nothing to do with it? What if the cup of coffee you paid five dollars plus tax for was no better than…Jun 17, 2019Jun 17, 2019
Tinashe HwandeDon’t Be Needy, Meet The NeedImagine sitting with your old college buddies conversing over the crazy days on campus when all of a sudden a salesman jumps in pitching…Jun 14, 2019Jun 14, 2019
Tinashe HwandeMake Social Media Social AgainSocial media used to be a place that allowed us to connect with others in ways that once seemed impossible. It allowed us to direct…Jun 11, 2019Jun 11, 2019
Tinashe HwandeThe Value of AttentionAttention is one of the most valuable forms of currency in the age of the influencer. Yet, in the wrong hands, attention can be disruptive…Jun 8, 2019Jun 8, 2019
Tinashe HwandeKnow Thy Audience (Brand2Business)If I were to create the “Ten Commandments of Brand Building,” my first commandment would be “Thou Shall Know Thy Audience.” Imagine trying…Jun 5, 2019Jun 5, 2019
Tinashe HwandeBuilding Better BrandsMy fitness mentor and close friend, Coach Bobby Bluford, once told me that it’s better to not show up to a workout than to show face and…Jun 2, 2019Jun 2, 2019
Tinashe HwandeBrands Are Built On ValueValue is the determining factor on whether a brand will be successful or fall through the cracks of anonymity after its newness wares off…May 31, 2019May 31, 2019
Tinashe HwandeFollowers Don’t Matter (Vanity Metrics)As I dove into the world of the influencer, I started to break down my old beliefs on what actually made someone influential. Raised in the…May 29, 2019May 29, 2019
Tinashe HwandeGetting Purposeful AttentionThe success of the Civil Rights movement was largely due to attention and Martin Luther King Jr’s ability to tap into its true potential…May 26, 2019May 26, 2019
Tinashe HwandeWhen Personal Meets BusinessI was raised with a notion that a brand was an overly done logo accompanied by a catchy slogan that often preceded a corny advertisement…May 23, 2019May 23, 2019
