Tom Griffiths 头马 – Medium

Tom Griffiths 头马

Tom Griffiths 头马

Chinese Payment App QR Codes — Verb Brands

The Chinese mobile payment sector is dominated by a duopoly of Alibaba’s Alipay and Tencent’s WeChat Pay. Alipay and WeChat Pay control…

Dec 9, 2019

Chinese Payment App QR Codes — Verb Brands

Dec 9, 2019

Tom Griffiths 头马
in
Half A World

WeChat Accounts for Overseas Businesses

Sep 3, 2018

WeChat Accounts for Overseas Businesses

Sep 3, 2018

Tom Griffiths 头马

Monetising an Audience

Feb 22, 2018

Monetising an Audience

Feb 22, 2018

Tom Griffiths 头马

At dinner after a day-long marketing and branding workshop I got

May 16, 2017

At dinner after a day-long marketing and branding workshop I got

May 16, 2017

Tom Griffiths 头马
in
Chatbots Magazine

Designing Simple Chatbots for Customer Service

Social customer service is not a new phenomena. Many brands and companies encourage customers to use social channels to send enquiries…

Dec 12, 2016

Designing Simple Chatbots for Customer Service

Dec 12, 2016

Tom Griffiths 头马
in
Half A World

Reaching Overseas Chinese Customers through Social Media

Accurately targeting groups of expats through online channels can be difficult. Marketers are given limited options and often do not have…

Dec 2, 2016

Reaching Overseas Chinese Customers through Social Media

Dec 2, 2016

Tom Griffiths 头马
in
Half A World

Using Chatbots to Improve CRM Data: a WeChat Case Study

One-to-many social media is great for reaching a wide audience but struggles to make the communication personal and sometimes even relevant…

Nov 16, 2016

Using Chatbots to Improve CRM Data: a WeChat Case Study

Nov 16, 2016

Tom Griffiths 头马
in
Half A World

New Apple MacBook Pro’s Most Intriguing Feature

Just days ago Apple launched the latest version of its popular MacBook Pro. Over the next week, tech media will be reviewing, criticising…

Oct 31, 2016

New Apple MacBook Pro’s Most Intriguing Feature

Oct 31, 2016

Tom Griffiths 头马
in
Half A World

Trend: hyper-localisation in 3 major apps. Facebook, Alipay and WeChat

Over the past month, three of the world’s largest apps have independently launched products that focus on hyper-local commerce. What does…

Oct 17, 2016

Trend: hyper-localisation in 3 major apps. Facebook, Alipay and WeChat

Oct 17, 2016

Tom Griffiths 头马
in
Half A World

China’s Consumer Fintech Leading Innovation

Among WeChat’s many features is an unexpected function for a social media and messaging app - a bank. This product is leading the world in…

Oct 6, 2016

China’s Consumer Fintech Leading Innovation

Oct 6, 2016

Tom Griffiths 头马

Tom Griffiths 头马

Sinophile. 笑点低. Once Ming literature historian now working on Asia-Pacific digital magic. Digital trends in Asia interest me.

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