Tomer MendlerMarketing: A Never Ending TaleUnlike an American, classic, romantic-comedy film, where someway or another the ending is predictable and the hero ends up living happily…May 6, 2022May 6, 2022
Tomer MendlerinMarketing Right NowMarketing 101 for the 21st CenturyMarketing is important, we all know that. The difference between barely finishing the month to making a good income often lies on how well…Apr 30, 2022Apr 30, 2022
Tomer MendlerinMarketing Right NowHÄAGEN-DAZS Presents: AR Concert of FlavorUnlike the ordinary ice cream scoop, at Haagen Dazs, the importance of a complete, positive experience, begins with a unique preparation.Apr 15, 2022Apr 15, 2022
Tomer MendlerinMarketing Right NowGiveaway Blowout: When A Gift Becomes An InsultReese Witherspoon’s dress brand, Draper James, promises free dresses for teachers during the pandemic and fails to deliver.Apr 6, 2022Apr 6, 2022
Tomer MendlerinMarketing Right NowBud Light’s N3XT Big ThingBud Light’s first zero carb beer, is entering the ring with its first-ever Super Bowl campaign, featuring a NFT collection.Mar 31, 2022Mar 31, 2022
Tomer MendlerTrust is Everything; Trust Me“Nearly 1 out of 2 respondents view government and media as decisive forces in society”, Edelman’s annual survey finds.Mar 21, 2022Mar 21, 2022
Tomer MendlerIf Water is Water, What Am I Paying Double For?I remember that day. Walking around a vast, outdoor shopping center in southern Florida. After walking a combined few miles, thirst finally…Mar 13, 2022Mar 13, 2022
Tomer MendlerStarbucks’s AI Wants to Know: “How Do You Drink Your Coffee?”Believe it or not, Artificial Intelligence is all around us. When we search the web, surf on social media, or simply using our reward…Mar 7, 2022Mar 7, 2022
Tomer MendlerinMarketing Right NowSeth Godin Found “People Like Us”, and What They Really WantTraditionally, marketing outcomes were measured by viewing the company’s ROI. This world determined if a certain campaign had an impact on…Feb 12, 2022Feb 12, 2022
Tomer MendlerinMarketing Right NowFighting Fire with Fire: The War Against Misleading DataSpoiler alert: bots, cyborgs, sock puppets and trolls has a bad side, and it is BAD.Feb 6, 2022Feb 6, 2022