Tobias Dahlberg – Medium

Tobias Dahlberg

Tobias Dahlberg

Why Nike’s new Kaepernick ad is a stroke of branding genius.

The other day Nike released a new ad featuring the face of Colin Kaepernick. In case you forgot, he is one of the players who kneeled…

Sep 8, 2018

Why Nike’s new Kaepernick ad is a stroke of branding genius.

Sep 8, 2018

Tobias Dahlberg

Stop being so boring.

After many, many years of consulting companies on strategy, branding and innovation, I have a simple but powerful learning to share. It…

Nov 23, 2017

Stop being so boring.

Nov 23, 2017

Tobias Dahlberg
in
Wonder Inc.

Why blind tasting sucks.

Today one of our clients at Wonder Inc. told us about how one of their beverages had done poorly in a blind taste conducted by one of their…

Nov 22, 2017

Why blind tasting sucks.

Nov 22, 2017

Tobias Dahlberg

Why blind tasting sucks.

“Blind taste tests do not work unless you are targeting blind people. For the rest of us, we taste through our eyes too”.

Nov 22, 2017

Why blind tasting sucks.

Nov 22, 2017

Tobias Dahlberg
in
Wonder Inc.

Innovating outside the R&D lab

Case: Nordic Spirits Lab

Sep 19, 2017

Innovating outside the R&D lab

Sep 19, 2017

Tobias Dahlberg
in
Wonder Inc.

How to get the most out of design for your brand and business.

The smartest businesses are starting to see how design can create value beyond the physical.

Sep 13, 2017

Sep 13, 2017

Tobias Dahlberg
in
Wonder Inc.

What is your real competitive advantage?

Competitive advantage is a term that comes up in conversations often. Ask anyone you know about the competitive advantage of their company…

Sep 5, 2017

What is your real competitive advantage?

Sep 5, 2017

Tobias Dahlberg
in
Wonder Inc.

Why branding needs a different rap.

I just read an article called “The Basics of Branding” in Entrepreneur Magazine. Quite frankly, it made me mad. As an entrepreneur, I want…

Aug 31, 2017

Why branding needs a different rap.

Aug 31, 2017

Tobias Dahlberg
in
Wonder Inc.

The Engagement Triangle

The purpose of The Engagement Triangle is to provide a planning framework for anyone who wants to design engagement programs and kick-start…

Oct 2, 2016

The Engagement Triangle

Oct 2, 2016

Tobias Dahlberg
in
Wonder Inc.

Branding that makes a difference. The future of branding.

Branding is one of those confusing words that seems to have a million different definitions. Try googling the word and you end up in…

Oct 2, 2016

Branding that makes a difference. The future of branding.

Oct 2, 2016

Tobias Dahlberg

Tobias Dahlberg

Strategist and Entrepreneur, CEO of Wonder Inc. Chairman of Kokoro & Moi. My mission is to make your brand extraordinary— the only choice.

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