Tom FishburnePublishing Numbers In A PowerPoint Slide Does Not Make Them TrueWe have never had greater access to data to make decisions. But it has also never been easier to cherry pick data to support whatever point…Aug 25, 2015Aug 25, 2015
Tom FishburneBeware of the Focus Group of OneIt’s tempting for marketers to assume we intuitively know what consumers want. After all, we’re consumers too. But listening to the focus…Jun 30, 2015Jun 30, 2015
Tom FishburneIt’s Called AdvertisingEverything my younger daughter needed to know about advertising, she learned by buying Sea Monkeys with her allowance a few years ago. The…Apr 20, 2015Apr 20, 2015
Tom FishburneConsumers Don’t Necessarily Want To Engage With Your BrandBrand engagement is treated as the holy grail for marketers. Marketers sometimes operate as if consumers are just waiting around to have a…Apr 6, 2015Apr 6, 2015
Tom FishburneMarketing to Generation ZEven as brands continue to chase Millennials, marketers are starting to shift their attention to the next generation — Generation Z. Born…Mar 30, 2015Mar 30, 2015
Tom FishburneTechnology Can’t Save A Boring IdeaLast week was the annual pilgrimage to SXSW Interactive in Austin, Texas. Increasingly, SXSW is attracting big brands as a marketing venue…Mar 23, 2015Mar 23, 2015
Tom FishburneHackathons have gone mainstream. Originally the domain of scrappy tech start ups, hackathons are…A hackathon started as an event where teams of developers collaboratively code in an extreme manner over a short period of time. But, the…Mar 19, 2015Mar 19, 2015
Tom FishburneFind Your Brand PurposeEverything I needed to know about marketing, I learned from Mark Addicks, who retired as CMO of General Mills in January. Mark is one of…Mar 9, 2015Mar 9, 2015