Tom JarvisHow brands are celebrating International Women’s DayFrom Barbie to BirchBox, what are brands doing for International Women’s DayMar 8, 2019Mar 8, 2019
Tom JarvisWHAT REALLY DID WORK IN THIS YEAR’S CHRISTMAS ADS?Baby Orangutan and Plug Boy truly were the stars of the show this Christmas. In an age of purpose-driven marketing, Iceland’s Christmas ad…Dec 19, 2018Dec 19, 2018
Tom JarvisTHE ARTICLES THAT KILLED THE MEME?Last week, members of the European Parliament voted in favour of article 11 and 13 of the Directive on Copyright in the Digital Single…Sep 27, 2018Sep 27, 2018
Tom JarvisHAS AMAZON PRIME HAD ITS DAY?The fourth Amazon Prime Day, held on the 16th July 2018 for 36 hours, generated more sales and signups for Amazon Prime than any other…Sep 27, 2018Sep 27, 2018
Tom JarvisHOW NIKE RE-FRAMED BRAND PURPOSE IN THE AGE OF SOCIAL-CONSCIOUS MARKETING.Many will argue that Nike’s recent 30th Anniversary ‘Just Do It’ campaign featuring former NFL star and #BlackLivesMatter campaigner, Colin…Sep 27, 2018Sep 27, 2018
Tom JarvisTHE TRIBAL NATURE OF GROUPSSocial media brings people who might be chalk and cheese in their everyday lives together to experience and share with people from across…Sep 27, 2018Sep 27, 2018
Tom JarvisMOBILE IS RISING THE RANKSThink about the last thing you bought. Was it in a shop? Was it online? Was it after seeing an advertisement on Instagram for a…Sep 27, 2018Sep 27, 2018
Tom JarvisREWARD YOUR FANS ON SOCIAL MEDIA AND THEY WILL COME BACK FOR MOREIt comes as no surprise that brand logos, campaigns, jingles or social media content that evoke “good feelings” and brand promises are far…Aug 24, 2018Aug 24, 2018
Tom JarvisHOW CAN WE USE SOCIAL MEDIA TO BRING PEOPLE CLOSER TOGETHER INSTEAD OF DRIVING THEM APART?No matter how ‘individual’ we think are, we follow brands that tell stories that we can play an active part in shaping. We follow the herd…Aug 23, 2018Aug 23, 2018
Tom JarvisTHE ART OF SELLING ON SOCIAL IS SUBTLETYThe best ads don’t always need to stand out. Think subtlety, be chill and don’t always broadcast your sell.Aug 23, 2018Aug 23, 2018