Tom Smith on Medium curated some lists

Tom Smith

Tom Smith

LGBT

1 story

Tom Smith

Poly/CNM/ENM

6 stories

Tom Smith

Quant, stats, data

6 stories

Visual summary of 6 steps in article

Tom Smith

UCD Strategy

6 stories

Illustration asks the question, “What influences org strategy?” There is a cloud at the bottom right of the illustration that surrounds a circle labeled “org strategy.” Ten arrows point to this circle, each labeled with items from the essay, such as leadership, board members, economic events, political events, etc. Two of these arrows come from “market research” and “design strategy research.” UX research (typically tactical) finds & fixes problems between solutions and people.

An abstract image of floating lightbulbs in a poly poly art style.

Tom Smith

Research objectives

3 stories

Illustration asks the question, “What influences org strategy?” There is a cloud at the bottom right of the illustration that surrounds a circle labeled “org strategy.” Ten arrows point to this circle, each labeled with items from the essay, such as leadership, board members, economic events, political events, etc. Two of these arrows come from “market research” and “design strategy research.” UX research (typically tactical) finds & fixes problems between solutions and people.

Tom Smith

UR methods

2 stories

four archetypes. 1: Let’s Do This Correctly (It’s frustrating when not everyone is aware & following the rules.) 2: Positive Experience for Everyone (I recognize we are not in control during air travel, so I go out of my way to help people & create a positive experience.) 3: In the Bubble (I need flights to be stress free — and keep my own stress/chaos from affecting others.) 4: Use My Time Wisely (I want to fit everything into the day, get stuff done, and keep moving if plans get changed.)

Tom Smith

Knowledge management

3 stories

A multicoloured leaderboard shows how well each tool performed against specific measures, all organised by research question. Tool C did the best, taking first place in 5 categories out of 9. Tool B came second, and Tool A came last.

Tom Smith

Quality research e.g. avoiding bias, choosing methods etc

4 stories

Listing all available research across teams and disciplines to get a sense of your organization’s learning landscape As an early move toward putting ‘old’ insights to better use in product planning

Tom Smith

Training others

1 story

Two members of the BT Design team discussing research methods around a desk.

Tom Smith

Usability testing

2 stories

A calendar grid showing the days of the week, with testing and analysis happening on Monday, Wednesday, and Friday.

Tom Smith

Asking good questions

2 stories

Tom Smith

Tom Smith

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