Tracy SestiliMy First Year Going from CMO to CROI have been a 3x Chief Marketing Officer (CMO) and recently made the leap to Chief Revenue Officer (CRO).Jun 26Jun 26
Tracy SestiliMulti-Touch Attribution for CMOsAt its core, multi-touch attribution is about storytelling. Telling the story around marketing influence rather than first (FT) or last…Feb 8Feb 8
Tracy SestiliThe #1 Skill Every B2B CMO NeedsI have spent 25 years doing data analysis, a skill by which long ago I eliminated from my resume, not wanting to become a victim of my…Feb 8Feb 8
Tracy Sestili11 Questions To Ask When Hiring Marketing Operations (MOPS)One of the hardest roles to hire for in marketing is Marketing Operations. The other two roles that are hard to hire for are Demand…Feb 7, 2023Feb 7, 2023