Travis BraggA strong choice for the 2023 Pantone Color of the Year.I am fascinated by color and the power it has to shape perceptions. When you think of branding, you might consider the message or the…Apr 19, 2023Apr 19, 2023
Travis BraggIs AI really coming for the creative class?The launch of ChatGPT and DALL-E in late 2022 produced a tidal wave that crashed through society in the same way that the reveal of the…Feb 21, 2023Feb 21, 2023
Travis BraggWhy Millennials love the entry of Gen Z into the workforceA wise marketing sage told me once that to understand language and its rapid permutations, look to the arbiters who shape it - middle…Feb 17, 2023Feb 17, 2023
Travis Bragg2023 is the year I say goodbye to minimalist brandingTrends in branding shift faster then a Gen Z-er swiping up on TikTok. What worked last week in branding was to build a bold minimalist…Feb 17, 20232Feb 17, 20232
Travis BraggThe 2022 PANTONE color of the year couldn’t be more perfect.Written for Scout Digital May 31, 2022Feb 7, 2023Feb 7, 2023
Travis BraggVoice-enabled brands are so hot!Today the smart devices in our lives are all integrated with voice recognition software. It’s on your phone “Hey Siri!” and it’s in your…May 30, 2019May 30, 2019
Travis BraggEmbrace your weirdness and build a unique brand that stands out in a crowded field.May 21, 2019May 21, 2019
Travis BraggStock photos are omnipresent. Our favorite stock image alternatives to tell your brand story.May 8, 2019May 8, 2019
Travis BraggPrint isn’t dead.Digital natives might perceive print as antiquated, but the tactile sensation of a printed piece yields a more intimate experience than a…Apr 24, 2019Apr 24, 2019
Travis BraggBuild an online community that is aligned to the values of your audience to insert your brand into…Remember when social media was for connecting people, not getting sold to by advertisers? Ad targeting has corrupted the original intent of…Apr 3, 2019Apr 3, 2019
