Francis JacqueryeHow a Value Hike by Swiss Watchmakers Left the Lifestyle Segment up for GrabsHere is the story of how Swiss watchmakers left the $ 300 segment vulnerable to the emergence of Chinese made watchesDec 20, 2019Dec 20, 2019
Francis JacqueryeThe Three S’s of Fine WatchesThe added value of fine watches described in terms of skill, service and scale.Dec 20, 2019Dec 20, 2019
Francis Jacqueryeintrends.watchRising Demand for a Declining Watchmaking TradeDwindling training institutions, monopolistic trade practices and what it means for the trade of watchmaker.Dec 20, 20191Dec 20, 20191
Francis JacqueryeWhy Smartwatches Might Not be the Main Reason behind the Dip in Watch SalesThe Great Recession, digitally marketed watches and a generational shift might have done more harm than smartwatches.Dec 20, 2019Dec 20, 2019
Francis JacqueryeThe Apple Watch Supremacy: Strength and Weakenesses of a Product CategoryShort shelf life and lack of reparability could spell trouble in the long run.Dec 20, 2019Dec 20, 2019
Francis Jacqueryeintrends.watchThe Counterintuitive Benefit of Buying a More Expensive WatchA counterintuitive example of how a premium product might actually cost less than a cheap one in the long run.Dec 20, 2019Dec 20, 2019
Francis Jacqueryeintrends.watchThe Appeal of Wearing a Mechanical Watch in the Digital AgeFive reasons why mechanical watches still attract consumer interest in a Digital Age.Dec 20, 2019Dec 20, 2019
Francis JacqueryeinwoodshoresWhat are the Economic Drivers of a High End Watch Company?How operating in a higher price segment allows for a stronger brand equity and for more differentiatorsDec 20, 2019Dec 20, 2019
Francis JacqueryeinwoodshoresThree Factors that Contributed to the Transitioned from Pocket to Wrist WatchesHow a growing cultural acceptance, miniaturization and better shock-resistance made it possible to switch from pocket to wrist watches.Dec 20, 2019Dec 20, 2019
Francis JacqueryePiquerez, from Drivers to Pilot WatchesA research into the origins of a squared lugs case made popular in the 1970's led to unveil a crossroad between racing and aviationJun 18, 2018Jun 18, 2018
