Trumpkin SaunaOpportunity: Lifetime FitnessLike other North American clubs, Lifetime Fitness view saunas and steam baths as an expense for a marketing checkbox rather than its own…5d ago5d ago
Trumpkin SaunaOpportunity: Kohler Co.Our current sauna and thermal industry has little to offer a company like Kohler. A few $139 shower sets from Home Depot is not much to get…Aug 9Aug 9
Trumpkin SaunaThe Bad Fad Saunas Of The WealthyEven the wealthy in the U.S. get sold bad saunas.Aug 31Aug 31
Trumpkin SaunaFixing A Lackluster Sauna Industry — Plugging The Löyly GapThe North American sauna industry is, at best, 1/20 as large as it should be. Realistically it should probably be about 40-60 times larger…Aug 2Aug 2
Trumpkin SaunaDo Americans Need BETTER Saunas Than Finns?I recently had a conversation with someone who heads a company that sells saunas, kits, heaters and accessories. They saidJun 30Jun 30
Trumpkin SaunaWhat Makes A Good Sauna?Finn’s and others across Europe frequently quote Mikkel Aaland’sJun 28Jun 28
Trumpkin SaunaHome Sauna Market — InternationalHow do we compare to some other countries?Jun 28Jun 28
Trumpkin SaunaU.S. Sauna Market — Home Saunas.I’ve been collecting data from real estate listings (hat tip to Risto Rice for the idea) to get an idea of how many homes for sale have a…Jun 27Jun 27
Trumpkin SaunaFourth Edition of the GWI Thermal Experiences GuideGWI has published the fourth edition of the Guide to Hydrothermal Spa & Wellness Development Standards.Jun 1Jun 1