The Brew Log: Your Coffee Palate, Visualized

The SCAA’s Coffee Taster’s Flavor Wheel, based on research by WCR.

The science of categorizing coffee

Thanks to the WCR lexicon and SCAA flavor wheel, there is now an authoritative classification system for the flavor attributes of coffee. This means that, with the help of the tasting notes our partner roasters provide us, combined with our own quality grader’s cupping notes, we’re able to reliably tag each coffee with its appropriate flavor attributes.

A screenshot of our behind-the-scenes interface for annotating a coffee.

What if…

Meet your Brew Log

Your Brew Log pays attention to the coffees you order and rate (and to a lesser extent the ones you view or add to your Brew List), and with every action learns a bit more about your likes and dislikes. The result: an ever-improving insight into your coffee palate that empowers you to discover the characteristics behind the coffees you love — from flavors and aromas, to roasting styles and origins.

Unlock your Brew Log

The Brew Log can be unlocked by ordering your third bag of coffee through Crema.co — this ensures that it has enough initial data to learn a bit about your preferences. If you’ve already ordered three or more coffees, you can access your Brew Log today.

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Product @ Instacart • 2x Founder • Author

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