The UMC team and project strategy: an interview with the core team members

UMC
5 min readAug 15, 2018

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UMC Technologies Limited is actively developing and working on a project that will soon revolutionize the world of messengers. Recently Dmitry Kozlovsky, the CEO of UMC has published a personal report “The results of UMC work of June-July 2018”, in which he mentioned that our team recorded 6 video interviews with each of the core team members in Turkey. He promised that the first video would be aired soon. This day has arrived!

As you know, the top management of the UMC project, represented by Sergei Petrik, Co-founder / CSO (Chief Sales Officer), Dmitry Kozlovsky, CEO (Chief Executive Officer), Pavel Vlasov, CMO (Chief Marketing Officer), Vyacheslav Varchenko, Director of Public Relations , Grigory Rybalchenko, Technology advisor and Andrey Dyachok COO (Chief Operating Officer), held a general meeting in Alanya, Turkey to discuss further strategy and project plans. During the meeting, our team has also recorded a series of video interviews with each of the team members, in which they told about their experiences and vision of the project.

Today we are ready to present the first clipping of the interview in text format, in which our team members share the secrets of the UMC project foundation and development. Universal Marketing Company employs professionals with years of work experience in SMM marketing, project management and software development, including those based on blockchain.

What is the main idea of the UMC project?

Sergei Petrik, Co-founder / CSO (Chief Sales Officer)

The idea of the UMC project is to create the first messenger-based platform and run a paid content.

Dmitry Kozlovsky, CEO

The idea of UMC is to help other people to save their resources. What do I mean? Every step in the advertising campaign is time-consuming. Thus, the organization of advertising campaigns turns into a rather long process with a lot of tasks and unpredictable results. We strive to automate routine activities and accurately predict the final result.

Vyacheslav Varchenko, Director of Public Relations

According to our road map, we plan to add the most popular instant messengers within three years. Thus, we plan to create a single platform with top messengers available on it. The UMC platform will be able to successfully promote both large companies and small platforms. We will also work with individual customers: bloggers and experts, who want to promote their personal brand.

How was the UMC idea born?

Dmitry Kozlovsky, CEO

Sergey, the founder of UMC, Pavel, CMO and I have known each other for a long time. Since the end of 2016, we organized a joint business; we started creating Telegram news channels. We are familiar with the problems of the messengers market very well. In particular, an advertising campaign often turns into a quest: you need to find where to advertise, check the sources, etc. After that, you need to make sure that the advertisement is published. Then you need to check whether the advertising campaign was effective. We have been performing similar work manually for about a year. Then we came to a mutual decision to automate these processes. This is how the idea of UMC was born.

How did you get into the sphere of cryptocurrencies, ICOs and blockchain?

Grigory Rybalchenko, Technology advisor

My personal history in the sphere of cryptocurrencies began with the optimization of business processes. Blockchain as a decentralized database can help millions companies with this important task. So I began to study blockchain.

Vyacheslav Varchenko, Director of Public Relations

In 2016 I became interested in the topic of cryptocurrencies. I registered my first Bitcoin wallet and began to study this innovative technology more intensively. I was very interested in the topic of smart contracts, because I always worked with contracts, suppliers, and large customers. Smart contracts simplify the agreements and various problems that arise in case of non-performance.

Why do need a token? How will it be useful for the advertising market?

Dmitry Kozlovsky, CEO

You can not talk about the UMCC token without the advertising platform where it will function. The platform will be very useful for the advertising market. In this case, the token acts as a futures on advertising. Anyone who uses our platform will be able to advertise their product.

Sergey Petrik, the founder of the UMC project.

When I pay for advertising, I use bank transfers, cryptocurrency transactions and negotiate with the owner of the channel, bot or chat. We created a universal token, which will be used as a payment method. It can be purchased from the holder, during a token sale or on the crypto exchange. The token owner can use the platform, configure all parameters and pay for all services using a token. UMC is not just a speculative token, but a platform that earns on commissions.

Why do you think that the project will be successful?

Vyacheslav Varchenko, Director of Public Relations

I am sure that the project will have a great success, because we have a strong and experienced team and we understand the problems of the market.

Dmitry Kozlovsky, CEO

First and foremost, there are no analogues of the UMC platform on the market. Secondly, we have a great deal of experience in the messengers market. Thirdly, we have a strong team of like-minded people.

Pavel Vlasov, CMO

Advertising is a future. Nowadays advertising is coming to social networks and messengers. However, there are no strong players who help automate all processes. UMC will have a great success!

Sergey Petrik, the founder of the UMC project.

The project plans to enter the world arena and create the first platform with a billion-dollar capitalization in the next 5 years. We will connect more than 20 top messengers and attract 3–5 percent of the world messenger users. We will do it!

Universal Marketing Company (UMC) platform is designed to manage paid content and create SMART-advertising in instant messengers. In particular, as a platform-aggregator, UMC is created to reduce the costs of managing, administering and promoting projects in instant messengers.

Check the official website and the WP for a detailed description of the project and for information about the new members of our team for supporting the project! Please see our website for more information: https://umccoin.io/

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