Ujwal ArkalgudThe Hidden Forces That Drive (and Derail) Business GrowthAnthropology teaches us that how people buy is a function of the tension they’re looking to resolve in their work lives.3d ago3d ago
Ujwal ArkalgudWelcome to “Bootrapped: The Growth-Stage Revolution”Escaping the Cycle: Profitability, Product Leadership, and the Power of AnthropologyMay 22, 2023May 22, 2023
Ujwal ArkalgudIs ‘meaning’ the missing piece of the empathy puzzle?Books about empathy seem boundless, with each one attempting to teach the reader how to become more empathetic. In 2020 alone, I counted…Feb 8, 2022Feb 8, 2022
Ujwal ArkalgudWhy meaning matters.In April this year, as the people of India were trying to come to terms with an overwhelming spike in COVID-19 cases and deaths, Washington…Jul 13, 20211Jul 13, 20211
Ujwal ArkalgudThe anatomy of a trendContrary to popular perception, a trend isn’t something that’s getting a lot of mentions at a point in time.Feb 4, 2021Feb 4, 2021
Ujwal ArkalgudDon’t blame the pollstersHere we go again. Yet another “failure of polls” situation. History truly does repeat itself. Sometimes, incessantly.Nov 26, 2020Nov 26, 2020
Ujwal ArkalgudA permanent identity crisis?The philosopher and social scientist Max Weber made a stark judgment of American culture almost a hundred years ago. He noted that unlike…Nov 6, 20201Nov 6, 20201
Ujwal ArkalgudIs fake news really that fake?Election season is upon us and the issue of “fake news” is all the rage once again. But is “fake news” really that “fake”?Sep 17, 2020Sep 17, 2020
Ujwal ArkalgudWhy it’s important to study meaning rather than people.It’s time to ditch that target consumer “persona”.Aug 13, 2020Aug 13, 2020
Ujwal ArkalgudDear Researchers: If you want to make a difference, stop betting on cultural homogenizationIf you want your clients or the company you work for to truly embrace diversity, then you need to think about re-examining commonly used…Jun 16, 2020Jun 16, 2020