Apple Music is one of the built-in apps on iOS. Regardless of how Apple is praised for its excellent ecosystem, Apple Music does not attract most of the users’ eyes among the competitive streaming-music service market. Till June 2019, Spotify has a 36% market share which followed by Apple Music with an 18% market share(54.7 million subscribers), including 3-month free trial users. Why would it happen? Why those iPhone users would rather download a new player from App Store than using what they already have on iPhone?

1. The users and problems

1.1 Users

The primary users of Apple Music are those who want to listen to…