This morning, I read Dave Gerhardt’s fantastic post on writing killer product copy. As a product writer myself, it’s great to see tech startups focusing on writing. Great product and marketing copy really does deliver results. It drives more leads and more conversions. …

I could review records or critique movies. I could cause a minor sensation as a playwright on Broadway and write one successful play for every three mediocre ones (but never wholly awful) and retiring, be honored by my carefully groomed set of peers. I could start a band and write…

…and give kids a new incentive to read. — When I was growing up in the 1980s, Choose Your Own Adventure-style books (the generic term is gamebook) were extraordinarily popular. …

The benefit that’s not really a benefit. — A lot has been written lately about unlimited vacation policies — the popular Silicon Valley perk that offers employees endless time off. It’s particularly prevalent at tech startups, and has been embraced by firms like Netflix, Twitter, and Evernote. The benefit sounds great, to be sure. It shows that companies…

My thoughts on the $140 Acer Chromebook 11. — A few days ago I purchased the Acer Chromebook 11. It had a couple things going for it. First, it was the #1 selling laptop on Amazon (at time of writing, July 24, 2015), so I felt in good company. Second was the price: $140, with free shipping. $140 for a laptop! Think about…

Where should you work? — If you’re a creative professional — a designer, copywriter, filmmaker, creative coder, or producer — and are looking for a new job, what are your options? Broadly speaking, they are: Advertising and Design Agencies Public companies / corporations Startups Independent / freelance There are other categories, of course. There are…