VANESSA DOLLTimeless consumer cues in CPG food packaging designIn CPG food packaging design, certain elements will always convey trust and flavor and serve nicely as a base for effective package design…Nov 15, 2023Nov 15, 2023
VANESSA DOLLUsing consumer research in CPG designThe grocery retail environment is like no other. It’s chaotic and full of implications at every turn. Moreover, consumers are emotional and…Nov 15, 2023Nov 15, 2023
VANESSA DOLLCPG design research: dodging potential pitfallsCPG design research is not a perfect science. If you ask anyone at a packaging design agency how they feel about it, they will likely…Nov 14, 2023Nov 14, 2023
VANESSA DOLLThe 4 C’s and CPG: Applying foundational marketing principles to CPG food packaging design strategy.Developed by Professor Robert F. Lauterborn and advanced by Philip Kotler, the 4 C’s is today’s foundational marketing strategy, placing…Nov 14, 2023Nov 14, 2023
VANESSA DOLLThe significance of color in CPG food package designFrom taste appeal to all-natural ingredients, implications of color have been ingrained in consumer perceptions at-shelf. In this article…Nov 14, 2023Nov 14, 2023
VANESSA DOLLUsing human psychology for successful CPG food brandingBreaking down the two most widely-used theories for understanding human psychology and what they mean for brand building.Nov 14, 2023Nov 14, 2023
VANESSA DOLLHow a CPG food brand can use competitive analyses to revitalizeEight questions to ask that will help determine the scale of evolution for your CPG food brand package design refresh.Nov 14, 2023Nov 14, 2023
VANESSA DOLLBuilding equity in your CPG food brand narrativeWhat is a language audit, how does it impact your CPG food brand narrative, and how to conduct it for your refresh?Nov 14, 2023Nov 14, 2023
VANESSA DOLLWhat’s in a good brand name?Launching a new CPG food brand? Naming takes work, but following a few principles, it can be successful.Nov 14, 2023Nov 14, 2023
