VCK

VCK

AIxUX

1 story

The image contrasts traditional targeted marketing with hyper-personalization. On the left side, it shows a group of customers divided into targeted and non-targeted segments. Targeted customers are grouped into three offers: Offer A, Offer B, and Offer C, leaving many customers untargeted. On the right side, the concept of hyper-personalization is depicted, where each customer receives a hyper-customized offer tailored specifically to their unique preferences. This visual illustrates the shift
VCK

VCK

career

7 stories

VCK

VCK

brand

1 story

VCK

VCK

thinking in design

2 stories

VCK

VCK

toread

5 stories

VCK

VCK

UXR

32 stories

VCK

VCK

UXD

36 stories

VCK

VCK

web3.0

1 story

VCK

VCK

portfolio

1 story

VCK

VCK

service design

1 story

VCK

VCK

improving product design sense

1 story

VCK

VCK

UX design case study

4 stories

Cover photo
YouTube Learning Mockup
An illustration of a frustrated person who doesn’t know how to start writing their case study.