Vernon FernandesThe Dawn of Personalization in Luxury Retail MarketingThe world of luxury retail is an ever-changing landscape that gets harder and harder to keep track of. We are moving from a time when…Jan 28Jan 28
Vernon FernandesBuilding your Customer Journey Playbook -Part 1Suppose you happen to run a business or work at a B2C organization; chances are you probably have a dedicated marketing team that consists…Nov 19, 2023Nov 19, 2023
Vernon FernandesPreparing For Your First Role in CRM or Growth MarketingMarketing has undergone a significant transformation in recent years, and the change is nothing short of remarkable. Previously, we focused…Nov 9, 2023Nov 9, 2023
Vernon FernandesThe Bread and Butter of Customer Lifecycle Management in CRMCustomer Lifecycle management is the set of processes and strategies businesses use to manage and analyze customers over some time. The…Oct 8, 2023Oct 8, 2023
Vernon FernandesHow to Gamify Your CRM Initiatives Without a Loyalty ProgramFor many businesses nowadays, building a marketing strategy based on customer acquisitions can lead to catastrophic outcomes a few months…Sep 30, 20231Sep 30, 20231
Vernon FernandesStructuring Your CRM AB TestsWhen it comes to optimizing your CRM channels, A/B tests provide you with empirical evidence for your decision-making. They are…Sep 10, 2023Sep 10, 2023
Vernon FernandesSuperpower Your CRM Initiatives using Large Language Models like LangChainWe are blessed to live in an era where help is only a few lines of code away. You no longer need to depend on others to achieve your end…Aug 16, 2023Aug 16, 2023
Vernon FernandesCustomer Retention — The Gift That Keeps On GivingWe are living in testing times, not just for the average consumer who is met with uncertainty endlessly as the economic landscape is…Aug 13, 2023Aug 13, 2023
Vernon FernandesAnalyzing Cohorts, and Customer Retention Rates in CRM — Part 2Let's shift our focus back to Python and resume our work on Cohort Analysis and Customer Retention Tables. Before we can dive into the…May 7, 2023May 7, 2023
Vernon FernandesExploring Customer Data, Analyzing Cohorts, and Customer Retention Rates in CRM — Part 1The field of Marketing is always evolving in this day and age. Advanced models, multivariate statistics, and well-planned digital…May 6, 20231May 6, 20231