I have to tell you…I have been playing in AI and having so much fun while working. It used to take me so long to think of ideas for all the blogs I write (for clients as well) and then keep optimizing online stores for better SEO and traffic. Google has turned us all a bit upside down in 2022 with the new guidelines to ranking on Google. Although, they have been talking about improvements for years and now it actually happened.

Here are a few quick facts: 232 million people in the U.S. watch online videos every day. Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%. Your engagement will increase by 33% on Facebook. Nearly 50% of all video is viewed on a mobile device. Internet video traffic will…

To Trademark or Not — that is the question we all have in business. I am grappling with the same question and also when and what we can trademark because I have launched a new Shopify store — Kalaharigold.com! I am importing Marula Oil for skincare from Namibia. This is…

The fear of technology taking over the world and our jobs has been a popular topic for decades. Many people were skeptical and scared when computers became more advanced and artificial intelligence started to take shape. …

It essentially all comes down to information, consistency, authenticity and showing up. BUT here is the secret — it is never FAST, no matter how much money you fling at it. It takes time to build a relationship with your customers. I mean, you don’t meet somebody for coffee and…

And it has nothing to do with Christmas shopping… I feel the pressure of the year ending, and I still have so much to DO! And then we have the holiday extra stress to cope with…(secret — I still need to do my Christmas shopping). Are you ready for the…

Money, Money, Money…makes the world go around! In my Shopify book, ‘Shopify Made Easy’, part of my chapter for ‘Integrating Payments in Shopify’ is about the flow of money. How to get paid, who is charged what, and why so many fees, etc. …

It is the little things in life that make a difference. As you know, I have been traveling lately. When I entered the USA, I did not pick up my bag before passing through passport control. I assumed my bag would follow me to Houston. United airlines made sure I…

What can you do to move your business forward when you feel stuck? Starting with an idea is one of the biggest challenges. Being exposed to so many ideas of how to go about things and always thinking that you should launch your idea only when it is perfect. There is also the issue of not knowing how to formulate a process for…