PinnedVictoria AlexinVIZZUELLYour Product is Unique, But Does Your Marketing Measure Up?There is an easy way to evaluate your current marketing performance — as simple as taking a yes/no questions quiz.May 93May 93
Victoria AlexinVIZZUELLThe Customer Journey of a Baby BoomerThis article is the first of four to track how customers representing different generations progress from product awareness through…Jul 1Jul 1
Victoria AlexinVIZZUELLPrepare Your Business for the Future of Marketing?Cookieless browsing affects the way you advertise. This article provides insights on how to get customers in a cookieless world.Jun 31Jun 31
Victoria AlexinVIZZUELLTikTok Ban — Now What?Check out a few quick tips on effectively preparing your business for the TikTok ban.May 161May 161
Victoria AlexinVIZZUELLBrand-Influencer Matchmaking 101Find the perfect influencer for your brand to establish a meaningful and beneficial collaboration.May 61May 61
Victoria AlexinVIZZUELLRed Flags in Marketing Agency SelectionIn the dynamic world of marketing, choosing the right agency can make or break your business. But how do you separate the trustworthy…May 4May 4
Victoria AlexinVIZZUELLThe Strategy DilemmaSocial media success is possible without a strategy. However, translating social media triumph into business results requires a strategic…Mar 121Mar 121
Victoria AlexinVIZZUELLQ&A for Evaluating Marketing MetricsFind out if your marketing team/agency reports progress or feeds you with meaningless data.Feb 27Feb 27
Victoria AlexinVIZZUELLMeasure What Customers Feel About Your BrandThe feelings your customers share for your brand can (and must!) be measured with perception metrics. Here is how.Feb 20Feb 20
Victoria AlexinVIZZUELLThe Only Marketing Approach Your Business Will Ever NeedMarketing doesn’t have to be confusing to be effective. Your business doesn’t need to be everywhere to get noticed.Jan 221Jan 221
