Vishnu VankayalainCustomerLabsOptimising paid campaigns with a data-driven full-funnel marketing approachOne of our client from the higher education industry uses PPC campaigns to generate leads, over the years they’ve been spending at least a…5 min read·Feb 28, 2019----
Vishnu VankayalainCustomerLabsData-driven marketing case study for early-stage SaaSA day doesn’t go by without a roadblock whether it’s a non-performing content, hit on the conversion goals, drop in the conversion rates…5 min read·Feb 27, 2019----
Vishnu VankayalainHackerNoon.com5 Data Driven Marketing Metrics for SaaS BusinessesSaaS businesses digital marketing efforts are increasingly becoming competitive and to sustain this game marketers need to adopt…6 min read·Dec 28, 2018----
Vishnu VankayalainCustomerLabsThe average customer and the art of building products for themB2B Technology adoption is far slower and this defines the Tech companies success predominantly.6 min read·Sep 20, 2018--1--1
Vishnu VankayalainCustomerLabsAutomating full funnel personalised retargeting across channelsEvery marketers wants to show personalised ads to their customers. This article suggests ways to automate it with a few clicks.6 min read·Apr 5, 2018----
Vishnu VankayalainCustomerLabsMartech 2.0 — Rise of Marketing operations and Marketing data lakeThe next decade will demand more from digital marketers, to provide better experience they will rely on marketing data lake.5 min read·Nov 1, 2017----
Vishnu VankayalainCustomerLabs5 Productivity tools that digital marketers simply loveThe technology advancement and marketing automation have given rise to an endless amount of tools to marketers which makes their life…6 min read·Sep 29, 2017----
Vishnu VankayalainCustomerLabsNo coding needed to track form submit events in Google AnalyticsTracking form submits and sending the data to your marketing tools is essential to establish personalized communication with your…3 min read·Jul 9, 2017----
Vishnu VankayalainCustomerLabsHow to build an effective SaaS behavioral drip campaignA step by step guide to create and execute awesome drip campaign for your SaaS app.7 min read·May 8, 2017----
Vishnu VankayalainCustomerLabsIn 10 minutes — How to Send Data from Instapage to Salesforce, HubSpot, Freshsales, Intercom, Slack…Send data to various tools without writing a single line of code using Customerlabs Action Recorder3 min read·Nov 21, 2016----