Will Allen-MershinSpill StoriesHow the LinkedIn community helped us create Spill’s first ever ad campaignWhen you’re a small startup with no creative agency, tapping into the wider business and marketing community can be a lifesaverSep 27, 2019Sep 27, 2019
Will Allen-MershinStartup GrindThis startup pays $500 to a girls-in-STEM nonprofit every time it hires a manSpill — an app providing message-based therapy to workplaces and universities — is currently a very, very male company. And we understand…Jun 26, 2019Jun 26, 2019
Will Allen-MershinSpill StoriesHow we approach copywriting at SpillThe thinking behind the words we useApr 10, 2019Apr 10, 2019
Will Allen-MershinSpill StoriesWhy Spill is now working with universitiesYoung people in particular need a new kind of mental health serviceMar 27, 2019Mar 27, 2019
Will Allen-MershinStartup Grind12 Tech Copywriting Techniques to Copy‘Jam-togethers’, ‘Break the ask down’ and many more…Feb 14, 20191Feb 14, 20191
Will Allen-MershinInvisible IllnessWe’re solving the wrong problem in mental health56% of people without a diagnosable mental health condition still feel “unable to cope” at times. Who’s looking out for them?Jan 31, 20191Jan 31, 20191
Will Allen-MershinThe Writing CooperativeHow to write for a tech brandGetting to snappy and emotive language that worksJan 28, 20194Jan 28, 20194
Will Allen-MershSomewhere between profit and purposeIt shouldn’t just be one or the otherOct 22, 2016Oct 22, 2016
Will Allen-MershGoogle, how did you get this so wrong?The worst design sin of all: new for the sake of being newJun 1, 2015Jun 1, 2015
Will Allen-MershHearing is believingOur eyes are subjective tricksters; we’d be better off relying on our earsMar 2, 2015Mar 2, 2015
