Andrew WillisIntroducing X: A New Era for Twitter as Twitter rebrands as XIn a bold move that is sure to make waves in the digital world, Twitter has officially rebranded itself as “X.” This change represents a…Jul 24, 2023Jul 24, 2023
Andrew WillisSafeguarding the Legacy: How Families Protect Their Brand Image Through Death and SuccessionsFor family-owned businesses, maintaining a strong brand image is not only essential for current success but also for securing the legacy of…Jul 21, 2023Jul 21, 2023
Andrew WillisThe Resilience and Prestige of Coutts Wealth Management: A Trailblazer in Finance and BankingIn the competitive world of finance and banking, few brands command the respect and admiration that Coutts does. With a legacy dating back…Jul 18, 2023Jul 18, 2023
Andrew WillisThe Power of Events: Why Every Tech Company Should Host MoreIn the fast-paced world of technology, staying connected with customers, partners, and industry experts is crucial. While digital…Jul 15, 2023Jul 15, 2023
Andrew WillisAI Innovation: What Every Entrepreneur Should Discuss with CanadiansThe field of artificial intelligence (AI) is rapidly evolving, and entrepreneurs play a vital role in driving its growth and adoption. When…Jul 12, 2023Jul 12, 2023
Andrew WillisElevating Outside Sales Representatives: Overcoming Common Pitfalls and Achieving SuccessOutside sales representatives play a crucial role in driving business growth and establishing meaningful connections with customers…Jul 12, 2023Jul 12, 2023
Andrew WillisCaptivating High Net Worth Individuals: Selling to Luxury Food and Beverage Brands (Article + CaseFor luxury and fine dining food and beverage brands, capturing the attention and loyalty of high net worth individuals (HNWIs) is a key…Jul 11, 2023Jul 11, 2023
Andrew WillisUnveiling Craftsmanship: Engaging Male Audiences through Product Construction (Article + Case…In the world of luxury brands, captivating male audiences requires a strategic approach that speaks to their desire for exceptional quality…Jul 10, 2023Jul 10, 2023
Andrew WillisCaptivating Different Generations: Selling Luxury Consumer Goods to Millennials, Baby Boomers, and…Marketing and PR teams face the exciting challenge of selling luxury consumer goods to different generations, each with their unique…Jul 10, 2023Jul 10, 2023
Andrew WillisAddressing the Top 15 Frustrations Food and Beverage Directors Encounter with Marketing and SalesThe collaboration between food and beverage directors and marketing and sales teams is essential for the success of any food and beverage…Jul 10, 2023Jul 10, 2023
