Brands need to approach consumers in more creative ways in this digital age. The most appealing method will win the heart and pulse of consumerism.
Bertrand Schmitt, the founder of app analytics firm App Annie said “there will be seven or eight messages without anyone having said anything [with words]. People are moving towards a more graphical version of communicating”.
LINE sold nearly $70 million worth of digital stickers in 2013.
South Korean messaging app KakaoTalk got a single-digit proportion of its $200 million in 2013 revenue from digital stickers.
Brands
Messaging is the world’s new media channel. To date, stickers have been used in Asia to promote new films, music albums, drinks, airlines and more. Stickers also help drive merchandising sales as well as consumer awareness of the messaging services that they are available on.
With over 6 billion emojis and stickers sent a day, it’s safe to say that people love visually driven communication. There are currently over 250 branded emoji keyboards in the market. Think of the branded emoji as a new ad unit but instead of clicks, branded emojis are measured by the number of peer-to-peer shares.
A typical millennial sends 67 texts a day, providing ample opportunities for marketers to be part of those numerous conversations.
Businesses can create a new revenue stream through sticker sales. Yes, that’s correct, businesses can monetise their brand’s IP in the form of emojis and stickers.
Shoppable emojis means your brand has the ability connect an emoji or sticker via a deep link to a commerce experience. So you can share an emoji/sticker of your favorite handbag with your friend and she can buy that exact handbag by simply clicking on the emoji/sticker they received.
Now you’re ready to think about how emojis can change your business.
Creativity Monetisation
Modern-day sticker entrepreneur, a new of breed of artist who can make money not just from commissions, but from their ability sell consumers an entirely new way to communicate: with pictures.
Akira Morikawa reported that the Creators Market has attracted 270 000 creators from 145 different countries.
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