The Struggle
For news publishers around the world, consumer revenue continues to be a pressing issue. With ad revenue falling year after year and usage of ad blockers on the rise, more and more publishers are employing a host of reader revenue strategies — including membership, subscriptions, paywalls and more — asking their readers and viewers directly to support their work.
Existing “Solution”
The metered model can convert the most engaged 5–10% of your digital audience into subscribers
Innovators, Trend Setters, First Movers
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