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Wolverine Solutions Group

Wolverine Solutions Group

6 Tips for Planning An Effective Direct Mail Campaign

For many marketers, the prospect of launching a direct mail campaign can prove quite daunting. A great deal of planning goes into creating…

Jul 10, 2020

6 Tips for Planning An Effective Direct Mail Campaign

Jul 10, 2020

Wolverine Solutions Group

6 of the Most Common Mistakes Made with Direct Mail Campaigns

Direct mail marketer can become one of the most powerful tools in a marketer’s arsenal, but the efficacy of campaigns depends on a number…

Jun 26, 2020

6 of the Most Common Mistakes Made with Direct Mail Campaigns

Jun 26, 2020

Wolverine Solutions Group

6 of the Best Tips for Creating Effective Real Estate Direct Marketing Campaigns

One of the industries that can use direct mail marketing extremely effectively is real estate, provided that brokers approach campaigns…

Jun 19, 2020

6 of the Best Tips for Creating Effective Real Estate Direct Marketing Campaigns

Jun 19, 2020

Wolverine Solutions Group

How to Drive Direct Mail Response Rates through Personalization

The most successful direct mail campaigns engage recipients from the first line and keep them hooked. Unfortunately, the things that engage…

Jun 12, 2020

How to Drive Direct Mail Response Rates through Personalization

Jun 12, 2020

Wolverine Solutions Group

5 of the Best Tips for Pivoting a Direct Mail Marketing Strategy during a Crisis

Due to the impact of the coronavirus pandemic, many companies have been forced to rethink their marketing strategies, especially when it…

Jun 5, 2020

5 of the Best Tips for Pivoting a Direct Mail Marketing Strategy during a Crisis

Jun 5, 2020

Wolverine Solutions Group

4 of the Best Formulas for Generating Persuasive Direct Mail Copy

The success of a direct mail campaign largely depends on the mailing’s copy. Creating this copy can be a daunting task, however. Writers…

May 29, 2020

4 of the Best Formulas for Generating Persuasive Direct Mail Copy

May 29, 2020

Wolverine Solutions Group

What Direct Mail Marketers Should Know about Seed Paper

Direct mail generates the highest return on investment when it stands out from the crowd and engages recipients. One of the best ways to…

May 22, 2020

What Direct Mail Marketers Should Know about Seed Paper

May 22, 2020

Wolverine Solutions Group

7 of the Best Strategies for Writing an Engaging Direct Mail Teaser Line

The success of a direct mail campaign depends on many factors. One of the most important elements of any campaign is the copy. A great…

May 15, 2020

7 of the Best Strategies for Writing an Engaging Direct Mail Teaser Line

May 15, 2020

Wolverine Solutions Group

8 of the Most Important USPS Rules to Minimize Postage Costs

Direct mail marketing is effective for appealing to customers at any stage of the buying process. However, given the costs involved…

May 8, 2020

8 of the Most Important USPS Rules to Minimize Postage Costs

May 8, 2020

Wolverine Solutions Group

What Direct Mail Marketers Need to Know about Die Cutting

When companies send out direct mail pieces, they need to consider how they can stand out from the competition. One strategy that marketers…

May 1, 2020

What Direct Mail Marketers Need to Know about Die Cutting

May 1, 2020

Wolverine Solutions Group

Wolverine Solutions Group

Established in 1978, Wolverine Solutions Group has provided communications strategies and solutions for corporate clients for more than four decades.

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