Wolverine Solutions Group6 Tips for Planning An Effective Direct Mail CampaignFor many marketers, the prospect of launching a direct mail campaign can prove quite daunting. A great deal of planning goes into creating…Jul 10, 2020Jul 10, 2020
Wolverine Solutions Group6 of the Most Common Mistakes Made with Direct Mail CampaignsDirect mail marketer can become one of the most powerful tools in a marketer’s arsenal, but the efficacy of campaigns depends on a number…Jun 26, 2020Jun 26, 2020
Wolverine Solutions Group6 of the Best Tips for Creating Effective Real Estate Direct Marketing CampaignsOne of the industries that can use direct mail marketing extremely effectively is real estate, provided that brokers approach campaigns…Jun 19, 2020Jun 19, 2020
Wolverine Solutions GroupHow to Drive Direct Mail Response Rates through PersonalizationThe most successful direct mail campaigns engage recipients from the first line and keep them hooked. Unfortunately, the things that engage…Jun 12, 2020Jun 12, 2020
Wolverine Solutions Group5 of the Best Tips for Pivoting a Direct Mail Marketing Strategy during a CrisisDue to the impact of the coronavirus pandemic, many companies have been forced to rethink their marketing strategies, especially when it…Jun 5, 2020Jun 5, 2020
Wolverine Solutions Group4 of the Best Formulas for Generating Persuasive Direct Mail CopyThe success of a direct mail campaign largely depends on the mailing’s copy. Creating this copy can be a daunting task, however. Writers…May 29, 2020May 29, 2020
Wolverine Solutions GroupWhat Direct Mail Marketers Should Know about Seed PaperDirect mail generates the highest return on investment when it stands out from the crowd and engages recipients. One of the best ways to…May 22, 2020May 22, 2020
Wolverine Solutions Group7 of the Best Strategies for Writing an Engaging Direct Mail Teaser LineThe success of a direct mail campaign depends on many factors. One of the most important elements of any campaign is the copy. A great…May 15, 2020May 15, 2020
Wolverine Solutions Group8 of the Most Important USPS Rules to Minimize Postage CostsDirect mail marketing is effective for appealing to customers at any stage of the buying process. However, given the costs involved…May 8, 2020May 8, 2020
Wolverine Solutions GroupWhat Direct Mail Marketers Need to Know about Die CuttingWhen companies send out direct mail pieces, they need to consider how they can stand out from the competition. One strategy that marketers…May 1, 2020May 1, 2020
