Xiangning CheninMarketing in the Age of DigitalIf I have to pick 5 things to build a digital strategy…Digital marketing strategy: 5 must-remember thingsApr 15Apr 15
Xiangning CheninMarketing in the Age of Digital5 Things Digital Marketers need to know about User Experience (UX)Send my apologies to those poor UX designers who haven’t had the opportunity to view my infographic on these 5 things ;)Apr 7Apr 7
Xiangning CheninMarketing in the Age of DigitalChipotle, Do Better Next Time.My comment on how Chipotle managed this crisis: I love Chipotle, but seriously, do better!Apr 1Apr 1
Xiangning CheninMarketing in the Age of DigitalFrom Inbox to Taco Order: Unwrapping Taco Bell’s Email Marketing FeastWhy is Taco Bell’s email so engaging???Mar 30Mar 30
Xiangning CheninMarketing in the Age of DigitalServing Up Stories: Chick-fil-A’s Masterclass in Digital Marketing MagicUsing digital media to tell stories? Nailed it!Mar 11Mar 11
Xiangning CheninMarketing in the Age of DigitalAn Unconventional Marketing Campaign|Why It Went ViralEle.me’s ad went viral last month, Let’s see why it nailed it!Mar 3Mar 3
Xiangning CheninMarketing in the Age of DigitalDon’t be the last one to think about AI search and MKT!Join my journey into search and marketing, sparked by recent news!Feb 25Feb 25
Xiangning CheninMarketing in the Age of DigitalMy UX-Driven Journey: Sweetgreen Turned Me AroundBefore exploring Sweetgreen’s website, I was more of a McDonald’s person, with no particular interest in the concept of healthy fast food…Feb 10Feb 10
Xiangning CheninMarketing in the Age of DigitalEngagement Beyond Time: The Strategic Craft of Video StorytellingVideo content, less is more?Feb 4Feb 4
Xiangning CheninMarketing in the Age of DigitalSetting Sail in the Digital Sea|My Blogging Journey BeginsHello and welcome to my brand-new adventure in the world of blogging! This is not just the beginning of a blog, but the start of a journey…Jan 281Jan 281
