PinnedQian JianginMarketing in the Age of DigitalIf I had to use 3 words to describe myself, they’d be…observant, empathic, analyticalFeb 13, 2022Feb 13, 2022
Qian JianginMarketing in the Age of DigitalAugmented Reality: Blackwell Rum Limited Edition, 007Blackwell Rum’s CEO, Chris Blackwell is a big fan of James Bond. Blackwell collaborated with James Bond's newest movie, ‘No Time To Die’ to…Apr 24, 2022Apr 24, 2022
Qian JianginMarketing in the Age of Digital5 Things You Need to Know Before Creating a Digital Marketing StrategySince this January, I have been taking a digital marketing class, where we discuss different digital marketing strategies and catch up with…Apr 18, 2022Apr 18, 2022
Qian JianginMarketing in the Age of DigitalHow Does AI Fuel A Programmatic Advertising Platform?Programmatic advertising offers advertisers a real-time and programmatic way to digital advertising. A demand-side platform (DSP) is a…Apr 13, 2022Apr 13, 2022
Qian JianginMarketing in the Age of DigitalInfographics Explaining 7 Mobile Marketing Trending Topics in 20222022 is going to be a big year for mobile marketing. Many factors include reopening, 5G becoming accessible to more people, and the…Apr 3, 2022Apr 3, 2022
Qian JianginMarketing in the Age of DigitalStoli Vodka: How to Save a Brand from the Middle of The Ukraine Crisis and Turn the Table AroundAs the Ukraine crisis continues influencing the whole world, more brands speak out to support Ukraine. For Vodka brands particularly, many…Mar 27, 2022Mar 27, 2022
Qian JianginMarketing in the Age of DigitalGlossier Fails in the Business Page but Wins in the Social Media WorldGlossier Recent LayoffsMar 20, 2022Mar 20, 2022
Qian JianginMarketing in the Age of DigitalSocial Media: Prime Marketing Channel for a Celebrity BrandA benefit of celebrity brands is that they don’t need to build brand awareness from scratch. And the celebrity owner naturally becomes an…Mar 6, 2022Mar 6, 2022
Qian JianginMarketing in the Age of DigitalIn The Digital Age, Everything Is Recorded On Social Media, Even Wars.While watching news articles and videos from Ukraine on social media every day, I write this blog with a heavy heart. Social media bring…Feb 28, 2022Feb 28, 2022
Qian JianginMarketing in the Age of DigitalUX Design: A Concise Way to Make A Celebrity Liquor Brand Stand OutMore and more celebrities get a piece of the pie in the liquor business by starting their own brand. Aviation Gin by Ryan Reynolds is well…Feb 20, 2022Feb 20, 2022
