Ofir YahavShowvertisingWhen streaming wars intensify and digital ads are not an option, it is Netflix’ job to find new revenue streamsJun 14, 2020Jun 14, 2020
Ofir YahavNo More CookiesAd-tech companies need to shift back to brand image if they want to survive in a private world.Feb 3, 2020Feb 3, 2020
Ofir Yahav(No) Advertising in 2025Bye bye native advertising and influencer marketing. 5 predictions around how advertising would look 5 years from nowJan 12, 2020Jan 12, 2020
Ofir YahavThe Origin of CurationHow the search for a one-stop-shop connects to philosophy and monotheism?Jan 6, 2020Jan 6, 2020
Ofir YahavBetter Data ≠ Better ConversionIn digital advertising, targeted ads may harm the likeliness of users to purchase the advertised productDec 26, 2019Dec 26, 2019
Ofir Yahav3 Factors Determine Whether We Would Pay for A ServiceIn a reality of free services and more ads, which type of services justify a premium price?Dec 4, 2019Dec 4, 2019
Ofir YahavThe Future of the Walking AdInfluencer marketing popularity is reaching new peaks. A recent Business Insider report estimates the overall spend on influencers would…Nov 8, 2019Nov 8, 2019
Ofir YahavWhy Premium Brands Are Taking a Step Back from Performance Marketing and Focus on Brand EquitySuccessful premium brands have taken a long journey from investing in brand equity to digital conversion just to find out that…Nov 1, 2019Nov 1, 2019
Ofir YahavPaid Information Is Everywhere and It Changes the Way We Make DecisionsWe decide what to purchase, but the sources of information utilize recommendations, reviews and posts for commercial purposesOct 17, 2019Oct 17, 2019
Ofir YahavHow Consumers Respond to A Brand That Hosts Authentic Content, For-Free in An Ad-Free Environment?The headline for marketers: How brands can reach profound user engagement beyond the boundaries of digital advertising?Oct 1, 2019Oct 1, 2019
