~Originally written by Robert for the design studio, Vitamin London

As an Art Director, my day-to-day role and overall career swings heavily around the intent of differentiation. Being offered the opportunity to discuss this theme with a handful of UK startups found my balance between the desire to motivate people…


~Originally written by Robert for the design studio, Vitamin London

As a studio of creative people — regardless of your role — we at Vitamin want to use our platform of skills for social progression. Watching cultural protests in America from afar, as well as experiencing them around one of…


~Originally written by Robert for the design studio, Vitamin London

Creativity can change the world; a bold statement and sincere belief which everyone in the Vitamin studios hold. And when we all came back to work after the festive break, the catastrophic wildfires in Australia naturally came up as a…


~Originally written by Robert for the design studio, Vitamin London

As a Londoner there is a common expectation that you’re busy all the time. It’s the capital, an all accepting and always moving city without limits. It’s why we walk so quickly past tourists with our places to be, and…


Culture and the creative industry are both turbulent landscapes, and, after time, things that once looked great become ineffective or out of place. People grow bored towards design or companies outgrow them. …


“Is creativity some obscure, esoteric art form? Not on your life. It’s the most practical thing (someone) can employ.”

~ Bill Bernbach, copywriter

Back in the early 2000s a new concept called 'Audience 2.0' became a point of discussion within the media industry. Put simply, with the exciting arrival of…


You may not know her name, but you’ve seen her work. Miley sliding onto stage down her own tongue? That was Es Devlin. Adele at The Brit Awards as she belted out ‘When We Were Young’ in front of an ethereal, glittering starscape of twinkling lights? Es again. Or perhaps…


“We don’t make mistakes, just have happy little accidents”.

Bob Ross, the internet loved artist and almost spiritual guru, is a person many will know by image if not by name. …


In the honest and frankly relatable words of Erik Spiekerman, type designer and inspirational speaker extraordinaire:

“I'm obviously a typeomaniac, which is an incurable if not mortal disease. I can't explain it. I just love, I just like looking at type. I just get a total kick out of it…


For those of you who might have heard of them or even like their music, I recently saw the Foo Fighters live for the first time. And while that may seem to be an abstract start with vague promise of focusing on the ties between audio to visual creativity, it…

Robert Lloyd

An art director who wants to do great work, for and with, great people ~ part of design studio Vitamin London

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