Yilin XieinPerspectives on AdvertisingBeing A Slash PersonI met Rebecca Rivera at Creative Cafe last semester, where she gave me multiple helpful suggestions about my portfolio. After interviewing…Apr 10, 2015Apr 10, 2015
Yilin XieinPerspectives on AdvertisingInnovation Within Domestic Violence CampaignsInnovation is the center of the digital advertising. Advertisers are trying to find new ways, integrating technology innovation, to deliver…Apr 3, 2015Apr 3, 2015
Yilin XieinPerspectives on AdvertisingAmusing Ourselves to DeathHave you ever watched a six-hour commercial? That was what Virgin America released on YouTube, introducing a six hours super boring flying…Mar 6, 2015Mar 6, 2015
Yilin XieinPerspectives on AdvertisingAdvertising is changing, but something will never change in advertising industry.When Google Glass was launched in 2013, the first idea came into my mind was that it would be a good medium for advertising, especially…Feb 27, 2015Feb 27, 2015
Yilin XieinPerspectives on AdvertisingKeep an eye on your social campaignThere is an old saying in China, “Water can float your boat; but it can also overturn it.” This saying can apply to the role of social…Feb 7, 2015Feb 7, 2015
Yilin XieinPerspectives on AdvertisingHow reality wins attentionLowe China created the Human Traffic Sign campaign with its client Buick of Shanghai General Motors, which impressed me in 2014. They…Jan 30, 2015Jan 30, 2015