Top 11 YouTube Marketing Books

Erica Potter
10 min readSep 3, 2024

Dive into the world of YouTube marketing with our curated selection of top books. From creating engaging content to optimizing for search, these informative reads will guide you through the ins and outs of YouTube marketing. Explore the articles and discover your new favorite resource for mastering YouTube marketing.

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1. YouTube for Business

YouTube for Business | Image

Online Video Marketing for Any Business

"YouTube for Business: Online Video Marketing for Any Business" is a comprehensive guide for entrepreneurs and businesses looking to harness the power of YouTube for marketing purposes. With a staggering 120 million viewers, the platform presents a lucrative opportunity to engage with potential customers, irrespective of business size.

The authors, helmed by industry expert Michael R. Miller, simplify YouTube marketing, making it accessible for any business. They provide step-by-step guidance on developing effective video marketing strategies, deciding which types of videos to produce, shooting high-quality videos on a shoestring budget, editing, enhancing, and successfully promoting them on the YouTube site.

Understanding the intricacies of YouTube's Call-to-Action Overlays is also covered, highlighting the potential to create seamless links from your videos to your company's website, enhancing overall brand visibility and driving traffic. This insightful book is essentially a digital marketer's manual for maximizing online presence, generating leads, and boosting ROI using YouTube. A must-read for businesses aiming to navigate the online marketing landscape effectively.

  • Authors: Michael R. Miller
  • Publisher: Pearson Education
  • Published Date: January 20, 2011
  • Page Count: 488.0
  • Print Type: BOOK
  • Categories: Business & Economics
  • Average Rating: 3.0
  • Ratings Count: 5.0
  • Maturity Rating: NOT\_MATURE
  • Language: en

2. YouTube and Video Marketing

YouTube and Video Marketing | Image

An Hour a Day

Unlock the power of video marketing with YouTube and Video Marketing: An Hour a Day. This go-to guide, written by industry expert Greg Jarboe, provides marketers, consultants, and small business owners with an hour-a-day approach to mastering video marketing strategies.

Filled with new information, this revised edition features the latest changes to YouTube and vital insights into keyword strategies, optimizing videos for search engine visibility, YouTube advertising, and crucial metrics for success. With its engaging and accessible writing style, this book breaks down video marketing tactics into achievable tasks.

Don't miss out on the chance to create a dynamic video presence online – dive into YouTube and Video Marketing: An Hour a Day, Second Edition.

  • Authors: Greg Jarboe
  • Publisher: John Wiley & Sons
  • Published Date: October 07, 2011
  • Page Count: 504.0
  • Print Type: BOOK
  • Categories: Business & Economics
  • Average Rating: 1.0
  • Ratings Count: 1.0
  • Maturity Rating: NOT\_MATURE
  • Language: en

3. YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience

YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience | Image

Unleash the vast potential of YouTube's gigantic daily viewership with Jason G. Miles' indispensable guide, YouTube Marketing Power.

Packed with over 282 pages, this all-encompassing guide provides expert techniques for transforming YouTube into a profitable marketing machine. Uncover the secrets to crafting irresistible videos, fostering customer loyalty through compelling video content, driving website traffic, and bolstering your business's bottom line.

Moreover, explore the realm of YouTube advertising and monetization, guaranteeing your content reaches a colossal audience. YouTube Marketing Power serves as the ultimate resource to guide you to success where others have faltered – making it the top destination for companies aiming to flourish in the digital era.

  • Authors: Jason Miles
  • Publisher: McGraw Hill Professional
  • Published Date: January 03, 2014
  • Page Count: 282.0
  • Print Type: BOOK
  • Categories: Business & Economics
  • Average Rating: 4.0
  • Ratings Count: 1.0
  • Maturity Rating: NOT\_MATURE
  • Language: en

4. YouTube Marketing Manual

YouTube Marketing Manual | Image

Video Marketing for Businesses, Speakers, Consultants, and Authors

In the dynamic and ever-evolving world of online business and advertising, YouTube has emerged as a powerhouse for video marketing. "YouTube Marketing Manual" by Marc Bullard explores the potential of YouTube for authors, consultants, speakers, and small business owners looking to enhance their online presence and showcase their brand.

This fully updated 2014 guide navigates through the latest developments in the industry, with a focus on marketing strategies, optimization tips for videos and channels, and advertising opportunities. Discover the secrets to success, learn about YouTube's layout and its full array of features, and find out how to make the most of this platform for your brand.

The book also includes an array of insights on the crucial metrics and how to utilize them, ensuring your marketing efforts are not in vain. With this comprehensive guide, you'll be armed with the knowledge and tools to unlock the full potential of YouTube for your marketing endeavors.

  • Authors: Marc Bullard
  • Publisher: CreateSpace
  • Published Date: April 01, 2014
  • Page Count: 224.0
  • Print Type: BOOK
  • Categories: Internet advertising
  • Maturity Rating: NOT\_MATURE
  • Language: en

5. YouTube Video Marketing Secrets Revealed

The Beginners Guide to Online Video Marketing

Imagine reaching millions of viewers and boosting your online presence with the power of YouTube video marketing. Montina "Sparkwisdom" Portis has paved this path for you in her enlightening guide, "YouTube Video Marketing Secrets Revealed: The Beginners Guide to Online Video Marketing. " With the growing influence of YouTube on our daily lives, the demand for understanding this platform has never been greater.

In this easily digestible book, you'll learn how to effectively utilize YouTube to skyrocket your business, generate revenue, or simply express your creativity. Dive into the secrets of generating more views and subscribers, building traffic, and making money online. Discover the power of YouTube, which boasts over 1 billion unique users per month, 6 billion hours of video watched monthly, and the number one platform for reaching US adults ages 18-34.

Whether you're an absolute beginner, aspiring content creator, or advanced user, this book is perfect for you. Learn the 12 ways to increase your YouTube views, grow subscribers, drive traffic, and build a list. Uncover the mysteries of creating engaging videos, optimizing your site, and building an audience of dedicated followers.

In "YouTube Video Marketing Secrets Revealed, " you will also discover essential tips for getting your videos to rank on the first page, monetizing your content, and using the platform to market your business and reach ideal clients. This book is your ticket to unlocking the full potential of YouTube and video marketing in the digital era.

Are you ready to embark on an exciting journey towards YouTube success? Purchase your copy today, and experience the thrill of being a YouTube Rockstar in no time!

  • Authors: Montina Portis
  • Published Date: July 31, 2014
  • Page Count: 200.0
  • Print Type: BOOK
  • Maturity Rating: NOT\_MATURE
  • Language: en

6. Live to Tell

Live to Tell | Image

A Detective D. D. Warren Novel

In the chilling "Live to Tell, " award-winning author Lisa Gardner immerses readers in a suspenseful roller-coaster ride that intertwines the lives of three women connected by devastating secrets. Determined investigator D. D.

Warren is on the trail of a brutal killer in a family murder case, one with a shocking twist. Amid the secrets and lies, Danielle Burton, a dedicated nurse with a painful past, faces her own haunting demons. Victoria Oliver, a loving mother, battles to protect her troubled son, even from within their own home.

As the shocking truth unravels, readers will be left breathless as they navigate the twisted relationships and blood ties that threaten to consume them all. Perfect for fans of thrilling suspense, this gripping novel will keep you on the edge of your seat until the very end.

  • Authors: Lisa Gardner
  • Publisher: Bantam
  • Published Date: July 31, 2018
  • Page Count: 450.0
  • Print Type: BOOK
  • Categories: Fiction
  • Maturity Rating: NOT\_MATURE
  • Language: en

7. This Is Marketing

This Is Marketing | Image

You Can't Be Seen Until You Learn to See

"This Is Marketing" is a revolutionary guide to the art of connection, empathy, and emotional labor in marketing, sales, and advertising by the one and only Seth Godin. Known for his innovative marketing ideas, such as Permission Marketing and Purple Cow, Seth offers the core principles of his teachings in a single, compact, and timeless volume. Whether you're an entrepreneur, a small business owner, or part of a large corporation, this comprehensive book will help you build trust, position your product or service, and connect meaningfully with your target market.

Godin's insightful storytelling, observation, and memorable examples will inspire you to create work that truly matters, resonating with the people who care about your product. Discover the unexpected role of tension in decision-making, the art of positioning, and how to achieve your goals by helping others reach their own. Embrace the power of marketing to make a lasting impact in the world of business and beyond.

  • Authors: Seth Godin
  • Publisher: Penguin
  • Published Date: November 13, 2018
  • Page Count: 288.0
  • Print Type: BOOK
  • Categories: Business & Economics
  • Average Rating: 5.0
  • Ratings Count: 2.0
  • Maturity Rating: NOT\_MATURE
  • Language: en

8. YouTube Marketing For Dummies

YouTube Marketing For Dummies | Image

Unlock the power of YouTube Marketing with "YouTube Marketing For Dummies, " the ultimate guide to creating successful campaigns on the world's largest video platform. Authored by a former YouTube insider, this comprehensive book provides invaluable advice and proven strategies for businesses of all sizes. Inside, you'll discover how to create and execute game plans for advertising, content marketing, brand building, and measuring success.

Gain expert insights and tactics to maximize your impact on the platform's billion+ viewers. Whether you're a small business looking to launch your first ad campaign or a large corporation looking to build a powerful brand community, "YouTube Marketing For Dummies" has everything you need to succeed. Don't miss your chance to join the ranks of top marketers with this informative and engaging book.

  • Authors: Will Eagle
  • Publisher: John Wiley & Sons
  • Published Date: February 12, 2019
  • Page Count: 384.0
  • Print Type: BOOK
  • Categories: Business & Economics
  • Average Rating: 5.0
  • Ratings Count: 1.0
  • Maturity Rating: NOT\_MATURE
  • Language: en

9. The End of Marketing

The End of Marketing | Image

Humanizing Your Brand in the Age of Social Media and AI

Embrace the future of marketing in "The End of Marketing" by Carlos Gil! This groundbreaking book explores how social media and AI are transforming the business landscape, with insights on trendsetters like Donald Trump, Kim Kardashian, and beyond. Delve into the world of bots, automation, and emerging platforms, while learning how to craft compelling content to engage customers and employees alike.

Discover the secrets to building smarter paid strategies and reclaim your market dominance. Don't get left behind - humanize your brand and thrive in the digital age!

  • Authors: Carlos Gil
  • Publisher: Kogan Page Publishers
  • Published Date: October 03, 2019
  • Page Count: 241.0
  • Print Type: BOOK
  • Categories: Business & Economics
  • Maturity Rating: NOT\_MATURE
  • Language: en

10. YouTube Channels For Dummies

YouTube Channels For Dummies | Image

Get ready for a pulse-racing, friends-to-lovers, prohibited romance in ANOTHER ONE, penned by the New York Times bestselling author Aleatha Romig. Trevor Willis, a captivating and seductive man, finds himself entangled in a perilous game of longing with the one woman he shouldn't have: his closest friend's sister-in-law, Shana Price. As they both struggle with their undeniable attraction, secrets, and yearnings, they have to confront the unexpected challenges that threaten to tear apart their budding love.

Infused with laughter, tears, and stolen glances, ANOTHER ONE is a must-read stand-alone novel that will have you swooning and hankering for more. It shares the same enthralling world as the beloved PLUS ONE, with these steamy romances able to be enjoyed in any sequence. Whether you're a newcomer to Aleatha Romig's enchanting realm or a returned fan, ANOTHER ONE offers the perfect fix for an unforgettable love tale. Don't let this gripping adventure pass you by; immerse yourself in the pages of ANOTHER ONE today!

  • Authors: Rob Ciampa, Theresa Go, Matt Ciampa, Rich Murphy
  • Publisher: John Wiley & Sons
  • Published Date: September 01, 2020
  • Page Count: 404.0
  • Print Type: BOOK
  • Categories: Computers
  • Average Rating: 4.0
  • Ratings Count: 1.0
  • Maturity Rating: NOT\_MATURE
  • Language: en

11. Step by Step Guide to Building a YouTube Strategy

Step by Step Guide to Building a YouTube Strategy | Image

YouTube marketing is competitive but highly rewarding if done right.

Immerse yourself in the realm of YouTube marketing and uncover how to craft a winning strategy through the "Step by Step Guide to Building a YouTube Strategy" by Sure Academy. This book delves into the immense power of YouTube, the second largest social media platform, boasting over 2.5 billion monthly active users. Equipped with effective techniques and strategies, you will delve into the nuances of video marketing, fostering trust and credibility, and solidifying your reputation as an authority in your field.

Unlock the keys to reaching a vast audience, boosting additional income, and surpassing your competition. Suitable for entrepreneurs, marketers, and industry innovators alike, this all-encompassing guide serves as the ideal launchpad for your YouTube marketing adventure.

  • Authors: Sure Academy
  • Publisher: Sure Academy
  • Published Date: January 13, 2023
  • Page Count: 56.0
  • Print Type: BOOK
  • Categories: Computers
  • Maturity Rating: NOT\_MATURE
  • Language: en

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