Yuriy Mikitchenko – Medium

Yuriy Mikitchenko

Yuriy Mikitchenko
in
Fuck me but not literally

Meandering Thoughts on Cheeseburger Wrappers

Sometimes when you string different thoughts and conversations together, you spot irony in the world and how we as people are pretty…

Jan 18, 2021

Vending Machine in Tallinn, Estonia by Marcus Kallavus

Jan 18, 2021

Yuriy Mikitchenko
in
Fuck me but not literally

Meandering Thoughts on Opinions of Others

Have you ever come home from an evening out, or woken up the next morning, (maybe) feeling hurt or angry, and thinking, “Why did that…

Jan 18, 2021

Photography by Marcus Kallavus in Tallinn, Estonia

Jan 18, 2021

Yuriy Mikitchenko
in
The Startup

Account Planning Principles for B2B Salespeople

Account-based marketing and sales methodologies are among the best for B2B companies, especially if they have more than one product or…

May 22, 2019

Account Planning Principles for B2B Salespeople

May 22, 2019

Yuriy Mikitchenko
in
Design and Tech.Co

What’s sales cadence and why’s it so important?

Throughout the last eight years of my sales & marketing career, I’ve come across several misconceptions of sales. From my peers comparing…

Feb 25, 2019

What’s sales cadence and why’s it so important?

Feb 25, 2019

Yuriy Mikitchenko
in
Design and Tech.Co

3 key takeaways from an American selling as a foreigner for international tech companies

Salespeople in the United States take a lot for granted. With a vastly, culturally, and physically connected population of over 320…

Jan 1, 2019

3 key takeaways from an American selling as a foreigner for international tech companies

Jan 1, 2019

Yuriy Mikitchenko
in
Becoming Human: Artificial Intelligence Magazine

Building a product? Make sure AI is part of the product strategy.

Artificial intelligence and data science are part of the next revolution in computing — it’s not longer up for debate. AI continues to…

Nov 5, 2018

Building a product? Make sure AI is part of the product strategy.

Nov 5, 2018

Yuriy Mikitchenko

Why do people spend so much time trying to be like someone else?

Look, I’m all for people having someone to look up to, a hero, an inspiration –you name it. But over the last few years, I’ve noticed a…

Oct 22, 2017

Why do people spend so much time trying to be like someone else?

Oct 22, 2017

Yuriy Mikitchenko
in
YMIconsulting

There has to be a method to the madness.

Let’s begin with the fact that social and digital are not marketing themselves. They are crucial components of promotions and advertising…

Aug 14, 2017

There has to be a method to the madness.

Aug 14, 2017

Yuriy Mikitchenko
in
YMIconsulting

Under-promise and over-deliver? Stop.

Mar 9, 2017

Under-promise and over-deliver? Stop.

Mar 9, 2017

Yuriy Mikitchenko
in
YMIconsulting

Avoid the horrors of sales training.

Feb 28, 2017

Feb 28, 2017

Yuriy Mikitchenko

Yuriy Mikitchenko

Let’s create something. Fascinated by the business and economics of technology. Marketing & sales strategy consultant for tech startups. www.ymiconsulting.com

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