Yuthear THYWhat is brand equity in digital marketing?Brand equity is a brand's value in consumers' minds. It’s based on awareness, familiarity, preference, and loyalty. Brand equity is…Jun 16, 2023Jun 16, 2023
Yuthear THYWhat is even credit attribution model in digital marketing?The even credit attribution model is a simple way to measure the effectiveness of marketing campaigns. It works by assigning equal credit…Jun 16, 2023Jun 16, 2023
Yuthear THYWhat is attribution modeling in digital marketing?The last touch attribution model is a simple way to measure the effectiveness of marketing campaigns. It works by assigning all credit for…Jun 16, 2023Jun 16, 2023
Yuthear THYWhat is the conversion rate in conversion lift?Conversion lift is a measure of the effectiveness of a marketing campaign in driving conversions. It is calculated by comparing the…Jun 15, 2023Jun 15, 2023
Yuthear THYWhat is eCPM in conversion lift?eCPM stands for effective cost per mille, and it is a metric used to measure the cost of an advertising campaign that generates…Jun 15, 2023Jun 15, 2023
Yuthear THY5 strategies to convert prospects to loyal customers through customer journey on social mediaCreate valuable content. One of the best ways to attract and engage prospects on social media is to create valuable content that they will…Jun 15, 2023Jun 15, 2023
Yuthear THYIncrementality and rule-based attribution are two different approaches to measuring the…Incrementality measures the additional sales or conversions that are directly attributable to a marketing campaign. This is done by…Jun 15, 2023Jun 15, 2023
Yuthear THYWhat is Incrementality in A/B testing with Facebook Advertising?Incrementality is the additional value that is created by a marketing campaign. It is calculated by comparing the sales or conversions that…Jun 15, 2023Jun 15, 2023
Yuthear THYRandomized control trials (RCTs) are a type of A/B testing that is used to determine the causal…RCTs are considered to be the gold standard for experimental research because they allow for the most accurate assessment of cause and…Jun 14, 2023Jun 14, 2023