Yva YorstonBest digital marketing strategies for manufacturing companiesManufacturing companies in the UK are facing a multitude of challenges at the moment; Brexit, digitisation and globalisation, to name but a…Sep 1, 2021Sep 1, 2021
Yva YorstonWhy our strategy sessions might not be for youI love helping companies develop their content marketing strategy, but I recognise that our Content Strategy Sessions aren’t right for…Sep 1, 2021Sep 1, 2021
Yva YorstonHow a shed company grew operating profit by 80% in 12 monthsGillies & Mackay make the best sheds in the world. There’s no two ways about it. They craft beautiful, high-quality sheds, cabins, garden…Sep 1, 2021Sep 1, 2021
Yva YorstonThe real cost of Content MarketingIf you’re weighing up the pros and cons of embarking on a content marketing strategy for your business, then one of the major factors in…Jan 22, 2020Jan 22, 2020
Yva YorstonContent Marketing vs Social Media: What’s the difference?Until now, you’ve been doing all your own digital marketing; creating and managing your social media pages, publishing the occasional news…Jan 22, 2020Jan 22, 2020
Yva YorstonWhat’s the difference between content marketing and SEO?During sales calls and meetings, I am often asked “what is the difference between content marketing and SEO strategy?”.Nov 20, 2019Nov 20, 2019
Yva YorstonPros and cons of hiring a content marketing consultantAs the business owner or Director, there’s a lot of pressure on you to make the right call when it comes to investing in marketing support…Nov 19, 2019Nov 19, 2019
Yva YorstonThe biggest problems with content marketingContent marketing is the best way to grow your small business in the digital age but, as with any business strategy, it’s not without its…Nov 5, 2019Nov 5, 2019
Yva YorstonBlogspiration: Business Blogs That Are Getting It RightFor the last 5 years, I’ve been teaching music. At the beginning of each lesson, I ask my pupils to play through the piece we’re working on…Feb 7, 2017Feb 7, 2017
Yva YorstonBest Tips & Tools For Creating Awesome Blog Post Images“You only get one chance to make a good first impression”, right?Jan 30, 2017Jan 30, 2017