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Yva Yorston

Yva Yorston

Best digital marketing strategies for manufacturing companies

Manufacturing companies in the UK are facing a multitude of challenges at the moment; Brexit, digitisation and globalisation, to name but a…

Sep 1, 2021

Best digital marketing strategies for manufacturing companies

Sep 1, 2021

Yva Yorston

Why our strategy sessions might not be for you

I love helping companies develop their content marketing strategy, but I recognise that our Content Strategy Sessions aren’t right for…

Sep 1, 2021

Why our strategy sessions might not be for you

Sep 1, 2021

Yva Yorston

How a shed company grew operating profit by 80% in 12 months

Gillies & Mackay make the best sheds in the world. There’s no two ways about it. They craft beautiful, high-quality sheds, cabins, garden…

Sep 1, 2021

How a shed company grew operating profit by 80% in 12 months

Sep 1, 2021

Yva Yorston

The real cost of Content Marketing

If you’re weighing up the pros and cons of embarking on a content marketing strategy for your business, then one of the major factors in…

Jan 22, 2020

The real cost of Content Marketing

Jan 22, 2020

Yva Yorston

Content Marketing vs Social Media: What’s the difference?

Until now, you’ve been doing all your own digital marketing; creating and managing your social media pages, publishing the occasional news…

Jan 22, 2020

Content Marketing vs Social Media: What’s the difference?

Jan 22, 2020

Yva Yorston

What’s the difference between content marketing and SEO?

During sales calls and meetings, I am often asked “what is the difference between content marketing and SEO strategy?”.

Nov 20, 2019

What’s the difference between content marketing and SEO?

Nov 20, 2019

Yva Yorston

Pros and cons of hiring a content marketing consultant

As the business owner or Director, there’s a lot of pressure on you to make the right call when it comes to investing in marketing support…

Nov 19, 2019

Pros and cons of hiring a content marketing consultant

Nov 19, 2019

Yva Yorston

The biggest problems with content marketing

Content marketing is the best way to grow your small business in the digital age but, as with any business strategy, it’s not without its…

Nov 5, 2019

The biggest problems with content marketing

Nov 5, 2019

Yva Yorston

Blogspiration: Business Blogs That Are Getting It Right

For the last 5 years, I’ve been teaching music. At the beginning of each lesson, I ask my pupils to play through the piece we’re working on…

Feb 7, 2017

Blogspiration: Business Blogs That Are Getting It Right

Feb 7, 2017

Yva Yorston

Best Tips & Tools For Creating Awesome Blog Post Images

“You only get one chance to make a good first impression”, right?

Jan 30, 2017

Best Tips & Tools For Creating Awesome Blog Post Images

Jan 30, 2017

Yva Yorston

Yva Yorston

Tea drinker and big picture thinker. Enjoys music, cake, creative stuff and biz chat. Entrepreneur and content marketer turned service designer.

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