Yitong ZhanginMarketing in the Age of DigitalEmpowering Your Digital Marketing Journey: Five Vital Insights Before Crafting Strategies.“We live in a remarkable era of digital information. Through the digital world, we can effortlessly attain everything we desire, including…Aug 4, 2023Aug 4, 2023
Yitong ZhanginMarketing in the Age of DigitalNike Email Marketing: Building Strong Customer Connections Through the InboxCan you believe that while various new media platforms have emerged, email marketing hasn’t become outdated? In fact, it remains the most…Jul 30, 2023Jul 30, 2023
Yitong ZhanginMarketing in the Age of DigitalANTA Ice and Snow Metaverse Campaign: A Futuristic Journey Blending Technology and SportsHave you been stuck in the phase of experiencing sports events through television? Last winter, the Chinese sports brand ANTA unlocked a…Jul 24, 2023Jul 24, 2023
Yitong ZhanginMarketing in the Age of DigitalNFT has ushered in a new era of digital sneaker marketing for Under ArmourSports brand Under Armour has partnered with NBA legend Stephen Curry to launch an NFT series called “Genesis Curry Flow,” celebrating his…Jul 17, 2023Jul 17, 2023
Yitong ZhanginMarketing in the Age of DigitalThe theme song from Mixue Ice Cream & Tea has sparked a nationwide craze among the Chinese peopleWhen you walk through the streets and alleys of China and casually hum the first half of this song, “You love me, I love you,” everyone…Jul 10, 2023Jul 10, 2023
Yitong ZhanginMarketing in the Age of DigitalDigital platform — a huge stage for self-marketingI still remember a time when my professor asked me, “Yitong, why did you choose marketing as your major?” I responded loudly, “I want to…Jul 6, 2023Jul 6, 2023
