Zara McCarthyThe Two Sides of Women’s Football Development: A Tale of Progress and NeglectIn recent years, the landscape of women’s football has witnessed significant progress and achieved many milestones, yet it remains fraught…Jul 31Jul 31
Zara McCarthyThe Caitlin Clark Effect: Lessons for Women’s Football Marketing and GrowthIn the constantly evolving world of sports marketing and media, few phenomena have sparked as much interest and conversation as the…Apr 91Apr 91
Zara McCarthyThe Key to Growing Competitiveness in Women’s Football? Play Abroad.The key to increasing the competitiveness of women’s football and making the game better? Get more players playing abroad.Mar 26Mar 26
Zara McCarthyThe Lack of Parity is Killing Women’s FootballEfforts have been made within certain leagues to address parity concerns; however, the overarching talent gap persists.Mar 1Mar 1
Zara McCarthyCeteris Paribus & Women’s FootballExploring Deloitte’s Football Money League report and delving into why Women’s Football is not making money.Mar 1Mar 1
Zara McCarthyLucy Bronze: A Comprehensive Case Study on Women’s Football Commercialisation GrowthTurning Her Fantasy into Her Legacy: How England Lioness and FC Barcelona Right Back Lucy Bronze Helped Pave the Way for Future…Feb 26Feb 26
Zara McCarthyNavigating Growth in the Modern Era of Women’s FootballIs adding extra entertainment to women’s football matches really that bad?Feb 17Feb 17
Zara McCarthyA-League Women is beating Europe’s EliteLiberty A-League Women has cracked the code to properly growing women’s football beating Europe’s Elite.Feb 17Feb 17
