ZemantaIf you are Zemanta One customer you’ve dodged the MethBot bullet!Background: On Tuesday December 20., Whiteops has announced the detection of the biggest ad-fraud bot network of 2016: MethBot.Dec 23, 2016Dec 23, 2016
ZemantaPro’s and Con’s of various programmatic-native media platformsNative advertising is finally taking off and starting it’s journey to take over display budgets. All advertising platforms announced some…Nov 28, 2016Nov 28, 2016
ZemantaA different kind of DSPEverything in Zemanta is built around engagement. We don’t want you to be spraying and praying your dollars. We like marketers who care…Nov 17, 2016Nov 17, 2016
ZemantaThe problem of clickbait in related articlesNY Times published an article about a click-bait report from a non-profit called changeadvertising.org, which claims 26% of ads on top 100…Nov 16, 2016Nov 16, 2016
ZemantaWho’s who of content marketingZemanta is honored to be part of the very select group of preferred partners in the recently launched Outbrain Partner Network.Nov 15, 2016Nov 15, 2016
ZemantaWhat programmatic advertising should learn from US electionsCollective failure of polling industry to predict the outcome in this presidential elections is shocking. A lot of money goes into…Nov 10, 2016Nov 10, 2016
