What is your browser tab usage type? — We consume content and run applications on it. We use it to do the big and small things in our lives. It’s both the guardian of our personal secrets and the showcase for our public image. A place for our things to do and a source of excitement. A precise…

As a curious mind, I am obsessed with questions. A good question leads you to knowledge. It helps you to understand the world or yourself. It has the power to reveal the truth or break an outdated convention. A good question can take you to new realities. I wondered if…

You explored an opportunity by carefully listening to people. A cross-function team ideated solutions and tests prove your concept right. The business case is approved, the specification is finished and sealed. You feel like you are done. But you are not. This is the beginning of implementation horror. — Why it is so hard to put in place something that seems so great? And what if you already know the remedy for that?

Cannes Lions the International Festival of Creativity. Also known as the mecca of the advertising industry. As a fourth time visitor, I decided to have another take on Cannes Lions this year. So instead of listening to Big Ad Men and cheering at the award shows, I took a different…

In human centred design we aim to make things work better for the people we are designing for. One exercise we often do to achieve understanding is laying out journey maps. We build journey maps to see the overall experience of a given persona as he works to accomplish something…

What went wrong? And how to fix it? — I came across the simplest definition of design in IBM’s Design Thinking Field Guide : the intent behind an outcome. Wow. This elegant explanation inspired me the following framework. …

Products mediate between people and companies, the way mediums do between their audiences and performers . So media agencies, who excel in orchestrating relationships via mediated interactions should go beyond campaign optimisation. — What follows is a thought experiment. A ‘Shitty First Draft’ of a flash of an idea. I share it in the hope to get your honest critique or contribution. Thanks for reading it anyway.

Brandless a trademarked ‘no-brand’ offers a wide range of CPG product under the ‘no-name’, Brandless. For the first look, it’s like a non-marketed non-brand. But, hey their no-logo IS a LOGO. Brandless has a well thought out value proposition that differentiates it from the competition in a very meaningful way…

Designing the customer experience that has the potential to create positive business impact is hard. Implementing it is even harder. — After investing weeks of work to understand, ideate and test, you have the proven concept of the next big move in creating the perfect experience. All you have to do, is to make it a reality. Meaning you, the lone CEX warrior need to dictate all the other departments what…