Zoe ZhaoinMarketing in the Age of DigitalOops, YOU DID A BADDDD JOB — ConverseA website's homepage acts as a digital storefront for a brand, playing a significant role in shaping user experience (UX). An unstable…Apr 7Apr 7
Zoe ZhaoinMarketing in the Age of DigitalHow did Bud Light lose its crown?In April 2023, the biggest boycott against Bud Light in beer history broke out. Bud Light was overtaken by Mexico’s Modelo Especial as the…Apr 1Apr 1
Zoe ZhaoinMarketing in the Age of DigitalNO “JUST DO IT” IN EMAIL MarketingAs we delve into the world of email marketing, it’s important to acknowledge the common perception of it as ‘annoying’. Many of us, myself…Mar 24Mar 24
Zoe ZhaoinMarketing in the Age of Digital“Can You Check Me?” — Nike Got thisA challenge # “Can you check me” went viral on TikTok last year. The challenge started with a girl asking both her female and male friends…Mar 11Mar 11
Zoe ZhaoinMarketing in the Age of DigitalThe Breakup of the CentralHave you noticed that the world is suddenly a lot quieter?Mar 3Mar 3
Zoe ZhaoinMarketing in the Age of DigitalUGC vs Traditional Search Engine — The Evolution of Little Red Book“What is Red Book?” I can still remember the scene where this question was asked. On a sunny Saturday afternoon, I visited a vintage…Feb 29Feb 29
Zoe ZhaoinMarketing in the Age of DigitalNike is your guard for a perfect Valentine’s Day!When I first heard the subject of this blog, I didn’t feel excited about it. I had this thought: all the web pages looked the same. How…Feb 17Feb 17
Zoe ZhaoinMarketing in the Age of DigitalIs your boyfriend a FAKE…Magnum will tell you.UK’s top ice cream brand, Magnum, and creative agency LOLA MullenLowe Madrid launched a break-up drama in January.Feb 4Feb 4
Zoe ZhaoinMarketing in the Age of DigitalSee The World Of Marketing From A Designer’s EyeWHO AM I?Feb 2Feb 2
