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Accel India Insights is now SeedToScale Insights
Accel India Insights is now SeedToScale Insights
Accel India Insights follows the stories, lessons and journeys of our community of entrepreneurs. We back and support people and their companies from the earliest days through all phases of private company growth. Please note:We have moved our blog to www.seedtoscale.com/insights
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Brand Framework for Category-creating Digital-first Brands

— By Ankit Agarwal and Dr. Ajay Sethi

Philadelphia retailer John Wanamaker supposedly said “Half the money I spend on advertising is wasted; the