Marketing Secrets: Selling Product Vs Selling Solution
Stumble upon Business Growth Table? Doing everything but still not making the right growth. You might be selling products, try selling solutions.
You might be thinking?
What is Product Selling vs Problem Solving?
Businesses are always dying to find out the golden formula to be succeeded in marketing. There is a concept called packaging, most marketers admit that packaging decides how much you gonna sell products.
But, Is packaging the only formula to consider?
“If dogs don’t like your dog food, the packaging doesn’t matter” — Stephen Denny
Do you know?
Good Packaging is not the only factor in selling product, actually, there are lots. People always curious or stopped on only those ads, they are interested in.
Selling Product VS Selling Solution
So what are you doing actually, Selling or Solving? By the way, solving any problems always hits the audience, therefore, it always considers to look beyond selling or marketing, and start solving the issues that your target audiences are looking for.
“Approach each customer with the idea of Helping him or her to Solve a Problem or achieve a Goal, Not of Selling a Product or Service.” — Brian Tracy
So, in this particular article, we will talk about how customers make and break liability towards any brand, also we will discuss the right ways to do mobile app marketing.
Typos of App Marketing:
- ASO (App Store Optimization)
- Content Marketing
- Social Media Marketing
Read Also: Right way of App Promotion and Marketing.
There are many more to come in the sense of app promotion but there is always only one success mantra.
Most of the time marketing relies on
- What Business want to sell
- What customers are looking for
The gap between the two sentences is the same gap between the success and failure of any product.
“If you are not taking care of your customer, your competitor will.” — Bob Hooey
There is a big difference between selling products and selling solutions.
For making a strong bond with the customer, marketers need to refine their strategy. Selling any product directly seems like a scam or forceful action. On the contrary, if you are producing a solution for targeted audiences and likewise marketing the same, then it would be the best of both worlds.
Customers always buy solutions, A solution may be in the form of App, products, or any other thing, but it should be problem-solving.
Most of the time, people buy premium products or any pro version of the app just because of complete solutions (products offering for).
You might be thinking?
How to find problems of targeting audiences?
Tracking Feedback
The first and foremost step to finding problems of your potentials audiences is feedback. You can ask them to feedback about the problems they are facing for.
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” — Howard Luck Gossage
To make this process in a way, you can start a campaign on social media pages. Simply insist them for the review, feedback about the loopholes of your industry.
By evaluating the feedback, you can easily find out what your audiences are actually looking for.
Follow Competitors:
Another trick to finding issues is to follow competitors closely.
Lemme give an example:
If you’re planning to create an on-demand food delivery app, then first jot down a list of competitors, such as GrubHub, UberEats. Later on, Check out their reviews on social media platforms, Google My Business, App Store reviews and more.
By reviewing all types of positive and negative feedback, you can easily find out the actual issues and USP of your own app. If you evaluate each negative review closely there is an indication of problems.
Let’s take an example of Uber Eats, one of the best food delivery app and my personal favorite too.
Disclaimer: The negative reviews are just an example, UberEats improving every day. My intention is just to give you a relevant example, It will never affect their brand image.
UberEats App: Play Store Negative Reviews and Possibility
In concise, If you are creating an on-demand food delivery app like UberEats, consider the above screenshots as problems.
Most Highlighted Issues are:
- Customer Support
- Delivery Issues (High charges, Low discount, Irregular delivery)
- Product Quality (Hygenic Food, fewer restaurants, missing local food)
- Slow Speed (Bugs, Performance)
- Payment Issues
So, instead of marketing a new food app, you can highlight the solutions while marketing the app. Simply promise your customers of good customer support, Good quality, and smooth app performance.
Market Research (Quora, Reddit)
The best way to do market research is by reading forums. Reddit and Quora are notable platforms for the same. You can find lots of Questions on Quora and Reddit, All you have to do is collect all questions and evaluate the most common queries.
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” — Jay Baer, Content Marketer & Co-Author
Even you can also ask questions to users about queries regarding your products and market trends. You can search for relevant industry, answers, features, technology, cost and lost more.
After reading the answers and questions, you can easily find out the actual problem and their solutions.
You can’t sell anything if you can’t tell anything.” — Beth Comstock, Former CMO & Vice Chair, GE
Always remember if your product help people in a certain way, then people also help your business to grow. It’s two to tango things, both need equal parameters from both ends.
So that’s all from my side… I hope next time you’ll only focus on marketing about solutions.
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