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AD DISCOVERY — CREATIVITY Stories by ADandPRLAB
AD DISCOVERY — CREATIVITY Stories by ADandPRLAB
Advertising and Public Relations Lab (#ADandPRLAB) Publication to cultivate a culture of curiosity, experimentation, co-creation and impact digital storytelling for students, professionals and academics. We explore the new futures in communication, branding, and digital media.
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Our start up ‘’ If I were in your shoes’’.

Continuing our idea, based on the model of OpenIDEO, we created a User Experience Map, as it is proposed to OpenIDEO , about the type of our ideal user, in order to organize our idea. In this ‘’user journey’’, as it is called, we visualized the experience…