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Ad It Up
News/analysis/occasional rants about the advertising world. Firm believer that while David Ogilvy is a genius, nowadays an ad has to sell AND entertain to be successful.
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Amazon
John B.
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Ad It Up
Jun 18, 2018
Overcoming The Innovator’s Dilemma: How Taking Risks and Recognizing Opportunity Allowed Jeff Bezos to Transform
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